How to attract new customers to your startup products with creative landing pages and quality content
Congratulations! You did it. You finally launched your first product. You were able to get your friends and family members to buy your products. Then after two weeks of publicity and media attention, your sales started to dwindle and people no longer showed up to buy your product. You panicked and thought of giving up.
The popular phrase, “if you build it, they will come” might have worked in the early days of the internet, but it no longer holds true. It will only end in disaster. We now live in a world with millions of online businesses competing for the same customers. Don’t worry! You’re not alone. It happens to every new business. So, what should you do next?
There are a few proven ways to increase your sales and get customers to find your products and if you execute them correctly, you will see results. The good news is that we now live at a time when the vast majority of sales take place online. The internet has leveled the playing field, which makes it easy for anyone to start a business online. However, with millions of startups launching online businesses every year, the competition keeps growing.
Unlike in the past when customers just opened phone books and called their local businesses, most customers now conduct research on products they want to before they make a purchase. Sometimes, the research could be as simple as a basic product review. And sometimes the buyer just goes to websites of the products themselves to find out more about the product. Buyers just want to get additional information about the product before making the purchase.
This means that any business with the right information to assist the buyer during the buying process will do well. This paradigm shift also presents opportunities for innovative startups willing to listen to the voices of the customers. So, having the right content or information to help potential customers make informed decisions is crucial to the success of every online company.
There are a couple of proven methods you could use to help you better understand and identify what potential customers want and attract them to your startup products. Here are four ways to position your products and attract the right customers.
Product Landing Pages
A product landing page is probably one of the most overlooked areas for many tech startups. You might ask, why do I need to create a separate landing page for every product when I already have a product page as part of my main website?
This is a valid question. The traditional or standard product pages have a lot in common with product landing pages including product details, a call-to-action button, images, video, and more. The problem, however, is that regular product pages are not designed specifically for conversion from the ground up. Moreover, standard product pages also contain additional links that may distract potential customers from the actual product itself. If properly designed, a product landing page helps you to validate your new product and generate new leads.
In addition, the problem most startups are facing today is that they don’t know a lot about their customers. Therefore, most startups are missing out on critical data they need to better understand their customers and use the product feedbacks to meet their customers’ needs.
Today, about 68% of B2B businesses use product landing pages to generate leads for future customer conversion. In addition to using a landing page for a call to action, a landing page is a great way to generate leads and drive traffic to your product page. Having a landing page also enables you to get information about your customers without the need to buy email from data providers.
Now that you know the value of having a product landing page, you may be thinking about creating one yourself. This is actually not as difficult as you might think. Nowadays, there are plenty of affordable platforms available to make this task as simple as possible. You should consider using a professional landing page builder so that you can design your ideal landing page without hiring a web designer.
A landing page builder is a piece of software designed to help you create an effective product landing page with ease and with the goal of increasing your conversion rates. It comes with a variety of templates for you to choose from and customize to fit your brand and preferences. All of the templates have already been tested and are effective in converting visitors to future customers.
With a plethora of landing page builders out there, searching for the best landing page builder is like looking for a needle in a haystack. It’s challenging to find the right landing page builder that is best suited for your needs. One of the best ways to overcome this obstacle is to make sure you already have all your requirements in place. You can then conduct a comparative analysis of which landing page builder best meets your needs. At the very least, a good user-friendly landing page builder should have some of the following standard features:
- Easy to use, drag-and-drop editor.
- Conversion-optimized templates that are 100% customizable.
- 100% Mobile responsive
- Capability to build and create a landing page at scale.
- Fast page load speed.
- Real-time analytics to track what’s happening on your landing page.
- Run A/B tests to help you test which page elements convert best.
- Create pop-ups to capture contact information and leads on any landing page.
- Make alert or sticky bars that grab your audience’s attention with a bar across the width of any landing page or webpage.
- Integrations with other industry-leading marketing and analytics tools, like Google Analytics, Google Tag Manager, Facebook pixel, Crazy Egg, Hotjar, Salesforce, Zapier, and more.
- Integrations with eCommerce and Payment Solutions like PayPal
- Capability to reach customer support to answer questions about any advanced features or widgets they may have.
In addition to having a dedicated landing page for every product, blogging is another way to drive quality traffic to your site. Since the whole idea of blogging is not very challenging, most tech startup founders don’t see it as a way to attract potential buyers to their products. However, having quality content plays a vital role in driving traffic to your website.
That’s where an informational blog comes in. Today, having a blog is a must for every online business. We recommend you create quality blogs to inform and educate your potential customers about your products. Blogs also serve as a way to drive traffic to your website, improve your SEO and build your brand. It can also form part of an effective PPC strategy.
Since most startup founders already have a lot on their plates, you may be better off just outsourcing the blog writing to an SEO or marketing agency company. They will do all the heavy lifting for you and save you precious time.