Google finally revealed how much personal data it collects in Chrome and Google app. The data Google collects will frighten you

Whether you like it or not, Google is tracking your every movement online. And it’s worse than we originally thought. Last month, we wrote about Big Tech Detective, a new browser extension that shows how Big Tech are invading your privacy by tracking your every move online. Just we think we were wrong,

Just when we thought we knew everything about how much personal data Google collects, we were wrong. It’s a lot worse. Today, privacy-focused search engine DuckDuckGo called out Google for “spying” on users after the search giant updated its flagship app to explain the exact kinds of information it collects for personalization and marketing purposes.

In a tweet, DuckDuckGo said:

“After months of stalling, Google finally revealed how much personal data they collect in Chrome and the Google app. No wonder they wanted to hide it. Spying on users has nothing to do with building a great web browser or search engine.”

After months of stalling, Google finally revealed how much personal data they collect in Chrome and the Google app. No wonder they wanted to hide it.
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Spying on users has nothing to do with building a great web browser or search engine. We would know (our app is both in one). pic.twitter.com/lJBbLTjMuu

— DuckDuckGo (@DuckDuckGo) March 15, 2021

DuckDuckGo tweet comes about four months after Apple launched “Privacy Nutrition Labels,” a new policy introduced in December 2020 that forces developers to “help users better understand an app’s privacy practices before they download the app on any Apple platform.” According to Apple, with “Nutrition Labels” on each app’s product page, users can learn about some of the data types the app may collect, and whether that data is linked to them or used to track them.

The revelation came to light after Google was forced to comply with the new Apple policy for all its apps in Apple’s App Store. Google has been steadily adding app privacy nutrition labels to its iOS apps over the course of the past several weeks in accordance with Apple’s App Store rules. Below is a screenshot of personal data Google has been collecting from users.

Click to enlarge

As you can see from the screenshot above, not only does Google collect your name and email address, Google also collects your physical address, your exact location, your contacts, advertising data, product interaction, search, and browsing history.

However, not before a three-month-long delay that caused most of its apps to go without being updated, lending credence to theories that the company had halted iOS app updates as a consequence of Apple’s enforcement.

In a swipe at Google and Facebook, Apple CEO Tim Cook explained the change in a January 28 speech at the Computers, Privacy and Data Protection (CPDP) conference:

“Technology does not need vast troves of personal data, stitched together across dozens of websites and apps, in order to succeed. Advertising existed and thrived for decades without it. If a business is built on misleading users, on data exploitation, on choices that are no choices at all, then it does not deserve our praise. It deserves reform.”

Below is a video of what Google knows about you.