MetaCX launches industry-first embedded success plans to transform SaaS apps for the performance economy
MetaCX is an Indianapolis, Indiana-based tech startup that helps SaaS and digital product companies transform how they sell, deliver, renew and expand with one connected digital experience that includes the customer at every stage. MetaCX is transforming how suppliers and buyers collaborate and win together with shared success plans backed by live performance data.
Today, MetaCX announced the launch of CXLayer, an industry-first success plan that can be embedded directly into any SaaS application or digital experience. MetaCX is betting on technology to shift the narrative between suppliers and buyers from a subscription economy, where revenue is renewable based on term contracts, to the performance economy, where these subscriptions are highly dependent on explicit proof of value as the threshold for renewal.
Making value realization insights and proof of performance data a visible and differentiating part of the product experience, the new success plan delivers on a major component of the three-part integration plan the company announced last month. The announcement comes on the heels of a year of notable firsts, the highlights of which are listed in this timeline.
“Our founding vision for MetaCX was to help B2B companies digitally transform by blurring the boundaries between the product and customer experience,” said Scott McCorkle, co-founder, and CEO of MetaCX. “CXLayer delivers on this vision by bringing success plans everywhere, most importantly as an embedded part of the product itself to show customers the value they’re realizing, which is what makes a relationship endure and grow.”
MetaCX is pioneering what it sees as a coming shift from the subscription economy, where revenue is renewable based on term contracts, to the performance economy, where these subscriptions are highly dependent on explicit proof of value as the threshold for renewal.
“In truth, every customer relationship should be subject to proof of performance and evidence of value realization,” added McCorkle. “But until now, both suppliers and customers have accepted some degree of opacity and vague promises in their relationship. As customers apply more scrutiny to the economics of these relationships, they expect much, much more than that – and the suppliers that can’t deliver this transparency are inherently vulnerable.”
“Since MetaCX launched in June of last year, the company has captured the attention of the market by shining light on a conspicuous and unmet need in B2B supplier/buyer relationships. The enthusiasm for what we’re doing has been enormous,” said McCorkle. “There is a real movement growing to shift the narrative between suppliers and buyers to one of performance and the delivery of measurable value. We’re entering the dawn of the performance economy.”
Learn more about MetaCX and CXLayer here or by contacting firstname.lastname@example.org.
Founded in 2018 by Dave Duke, Jake Miller, and Scott McCorkle, MetaCX transforms how suppliers and buyers collaborate and win together with shared success plans backed by live performance data. By creating shared spaces that allow suppliers and buyers to define and measure outcomes, MetaCX helps align sales, success, account management, and delivery teams around the real business impact that customers can see.
Headquartered in Indianapolis, MetaCX has raised $24.5 million from Upfront Ventures, High Alpha, Greenspring, BIP Capital, and Silicon Valley Bank, and is led by former executives from Salesforce, ExactTarget, Facebook, Drift, and Pendo.