Walnut raises $2.5 million in seed funding to make product demos easier for remote sales team in the post-pandemic world

Coronavirus pandemic has forever changed our ways of life. It has also changed the way do businesses. Product demonstrations are key to the success of most companies, especially technology companies. With the current pandemic climate, it is even much more challenging for the remote sales team to conduct product demos.

You may be thinking, my remote teams would just use the Zoom Conferencing tool. However, Zoom is likely not going to cut it. Besides, Zoom is not really made for product demos. Microsoft PowerPoint won’t do it either. It’s behind the power curve, especially for the professional sales team. Pre-recorded product videos also do not provide any live experience the customers are looking for.

Enter Walnut, a New York-based tech startup that offers a failure-free, codeless, and 100% customizable platform that empowers every sales rep to own their successful sales demo experience. It aims to redefine inside sales in the new age. Walnut codeless platform integrates with a company’s CRMs and data sources, making the process of creating sales demos both automated and customizable.

Just recently, Walnut raised $2.5M in seed funding to meet the growing demand for its product and also to roll out an inside sales platform that reimagines how demos can and should work in the post-pandemic era. The seed round was led by leading SF fund NFX. Other backers include Wix CEO Avishai Abrahami, Liquid2 partners Joe Montana and Michael Ma, Graph Ventures partner Matt Wyndowe, Plangrid co-founder Kenny Stone, Mercury CEO and former YCombinator PT partner, Immad Akhund, and RoundForest CEO Alon Gamzu.

Founded in January 2020 by serial entrepreneurs Yoav VIlner and Danni Friedland, Walnut’s drag-and-drop solution also eliminates the need for back-end teams and streamlines the demoing process by placing full control back in the hands of the sales team. To achieve a fail-proof experience, the demos are run live, even when the real product is offline.

“Our mission is to turn inside sales from an art to a science,” Vilner said. “By doing so, we can remove the guesswork from the methods with which tech companies currently sell their products, mostly relying on the human touch and personal talents of salespeople.”