Delta Media unveiled its new DeltaNET 6 CRM platform with a “Recently Sold” map feature to help brokerages provide consumers with home’s value estimate

Homeowners are naturally curious about their homes’ value, and for years they’ve been able to use an automated valuation model (AVM) on real estate websites to get a home value estimation. Yet real estate agents will tell you that those homeowners are just as curious about their neighbors’ home values: they want to know how much someone else’s home recently sold for in their neighborhood.

Today, Delta Media Group, one of the U.S.’s most established and largest broker technology solutions providers, just announced the newest addition to the AVM page and part of Delta Media’s DeltaNET 6 CRM platform. Used by top regional and local brokerage brands, the new “Recently Sold” map is available directly inside the brokerage website.

The AVM page displays home value estimates for each address from two leading real estate websites, and the “Recently Sold” map shows homeowners, buyers, and sellers up to 10 listings within a 1.5-mile radius from their targeted address.

Until now, its DeltaNET platform has been aimed at larger real estate brokerages and franchises. On August 24, Delta Media Group opened up the entire DeltaNET 6 CRM platform with all features unlocked will to all real estate agents and their teams.

Founded in 1994, the Canton, Ohio-based Delta Media Group is the creator of the DeltaNET 6, CRM real estate’s most advanced all-in-one digital marketing, back office, and website platform, Delta Media Group is the largest family-owned and operated technology innovator with no outside investors or VC funding.

“Consumers want to know what their neighbors’ homes have been selling for locally. There’s no better way to show this than to put them on a map of the area the consumer will instantly recognize,” said Michael Minard, CEO, and owner of Delta Media. Brokerages that deploy this new tool, Minard explains, will help solve real estate’s No. 1 challenge today: a lack of inventory.

“Brokerages are discovering that showing local homeowners the real final sales price – not just the asking price – can help motivate some owners to become sellers, and that unlocks untapped inventory,” Minard says.