Australia-based tech startup Linktree raises $10.7M in its first external funding round to empower billions of creators and brands

Linktree, a Melbourne, Australia-based tech startup that connects audiences to a user’s entire online ecosystem, today announced it raised $10.7 million in its first external funding round to empower billions of creators and brands. The round was led by Insight Partners, an investor in Shopify, and AirTree Ventures, an early investor in Canva.

Founded in 2016 by Alex Zaccaria, Anthony Zaccaria, and Nick Humphreys, Linktree has been bootstrapped and profitable from day one, focusing on product-led growth and word of mouth virality. Linktree will use the new funding proceeds to accelerate Linktree’s expansion in international markets, including global team growth, and the evolution of Linktree’s product and functionality in new ways to deliver valuable user experiences.

Since launching in 2016, Linktree has achieved widespread adoption and exponential growth, exceeding 8 million global users, 28,000+ sign-ups per day, and over half a billion visitors to Linktrees in September alone. Linktree allows anyone from big brands to solopreneurs, celebrities to everyday content creators to build a microsite that houses their digital ecosystem, making it easier than ever to connect with their audiences wherever they are. In the same way, Shopify and Stripe simplify the internet economy for eCommerce and enable other businesses to make revenue easily, Linktree does the same for creators, artists, businesses, and everyone in between.

Linktree is used by major brands including brands like Red Bull and HBO. Its software is also used by celebrities like Selena Gomez and Arnold Schwarzenegger, and the solopreneurs and small business owners shaping today’s world of work.

Commenting on the funding, Alex Zaccaria, co-founder and CEO, Linktree, said: “From the beginning, we’ve been focused on creating a company cut from a different cloth. We’ve been bootstrapped and profitable from day one, and have achieved a lot in four years with a lean, Melbourne-based team. I am incredibly proud to announce this raise alongside our incredible investor partners, and to leverage their expertise to create something truly unique in the tech sector.”