Jellyfish expands its global reach with acquisitions of two Latin America tech startups, Reamp and San Pancho
It looks like Jellyfish is on a buying spree, again, And that’s a good thing and a sign of growing company. Late last year, we told you about Jellyfish after the Maryland-based tech startup made its fourth acquisition in 2019, snapping up creative agency startup Social Life. The acquisition followed an investment from Fimalac that valued Jellyfish at $647 million.
Almost a year later, today Jellyfish announced that it has acquired two Latin American digital media companies, Reamp and San Pancho, further expanding its presence in the region. Jellyfish’s expansion in Brazil and move into Mexico and Colombia follows the 2019 acquisitions of French company Tradelab, as well as Emmy award-winning creative agency Social Life.
Founded in 2010, Reamp established itself as a leader in programmatic marketing across Brazil. As one of the first partners of Google in Latin America, the company combines technologies, services, and data to enhance marketing automation and digital campaign performance while identifying efficiencies for brands like Natura & Co., Sanofi, BP, and Facebook. Reamp became known for offering end-to-end solutions, transforming data collection, analysis, and visualization into key pillars for data-driven decisions.
Founded in 2017, San Pancho leverages its full-funnel digital marketing capabilities, analytics expertise, and certifications in Google marketing platforms to help brands efficiently operate a marketing technology stack and make data-driven decisions. Jellyfish will continue to drive marketing strategies in the region for brands San Pancho partners with including Walmart, Cemex, Home Depot, Tecnológico de Monterrey, and Aeroméxico. In addition to its core team in Mexico City, San Pancho also operates in Colombia, which will be Jellyfish’s first office in the country.
“As we continue to expand into the Latin America market, Reamp and San Pancho are crucial assets for the team in our quest to deliver digital transformation on a global scale. Both companies share the same core values as Jellyfish, have strong partnerships with Google, and offer unparalleled expertise, which made joining forces an unequivocal fit,” said Rob Pierre, CEO at Jellyfish. “In the last 15 years, we’ve made a commitment to ourselves and the industry to embrace new ways of doing things, which is why we’re continually focused on sharpening and improving our operations, processes, and our results. Our mission is to ensure that our clients have the resources needed to fully embrace digital transformation and reach heights they never imagined possible.”
Reamp’s team of 100 employees and San Pancho’s team of 50 are now part of the unified Jellyfish team, which includes 1400 global employees operating as one. David Reck, Co-founder, and Partner of Reamp, will become Managing Director of Jellyfish Brazil. San Pancho Co-founder, Ana Salinas, will lead Sales & Partnerships, while Hector Oseguera, Co-founder, and Partner will serve as Managing Director for Jellyfish Mexico.
Launched in 2005, Jellyfish has achieved 45% compound annual growth over the last eight years. In the last 12 months alone, the business opened six new offices and established a presence in new territories including APAC, the Nordics, and the Middle East. In addition to Jellyfish’s current offering, which blends data, creative and media buying, Tradelab’s technologies will enhance the company’s capabilities across Google’s platforms. Jellyfish currently employes 1100 people across 30 offices globally. Jellyfish is a digital partner to some of the world’s leading brands including Uber, Ebay, Disney, Spotify, Nestlé, Ford, Aviva, and ASOS.