Paris-based SaaS startup Sendinblue raises $160M in Series B funding; making it the largest amount by any All-In-One digital marketing platform

Sendinblue is a Paris, France-based Saas startup and provider of a digital marketing platform that enables businesses of all sizes to manage the sending and tracking of marketing & transactional emails & SMS. Today, Sendinblue announced it has raised $160 million in a Series B funding, marking the highest fundraising round for any all-in-one marketing platform in the U.S. and Europe.

Backers for this round are Bridgepoint, Bpifrance, and BlackRock, with Partech reinvesting from the previous $35 million in Series A funding round in 2017. Sendinblue will use the fresh capital infusion to drive product expansion to further support small and medium-sized businesses and accelerate growth in the North American market. Since 2018, Sendinblue has experienced 100% year-over-year growth in the U.S., the fastest-growing market for the company, and now serves more than 180,000 customers across the world.

Since its 2017 funding round, Sendinblue has expanded from 100 to 400 employees globally, opened offices in Toronto after establishing a presence in Seattle to cater to the U.S., the company’s fastest-growing market, acquired MailClark and Newsletter2Go, and developed an enterprise offering to meet the growing needs of larger brands.

Sendinblue was founded in 2012 by Armand Thiberge and Kapil Sharma with a mission to make the most effective marketing channels accessible to all businesses. It is the only all-in-one digital marketing platform empowering B2B and B2C businesses, e-commerce sellers, and agencies to build customer relationships through end to end digital marketing campaigns, transactional messaging, and marketing automation. Headquartered in Paris with offices in Seattle, Berlin, Noida, and Toronto, Sendinblue supports more than 180,000 active users across 160 countries.

“In the wake of the pandemic, small and medium-sized businesses have been forced to be nimble to grow and even to survive,” said Armand Thiberge, founder and CEO of Sendinblue. “As a result, there’s been a stronger demand for tools that allow businesses to reach their customers more quickly and effectively. At Sendinblue, it’s not business as usual. We know it’s survival of the fittest and the most agile. Our products help that happen.”

Unlike other marketing solutions built for enterprise-level budgets and expertise, Sendinblue tailors its all-in-one suite to suit the marketing needs of growing SMBs in tough markets.

“Sendinblue is positioned in a growing market as more and more SMBs are going digital, especially in the past few months of lockdown,” said Olivier Nemsguern, Partner at Bridgepoint. “We seek investments that meet a critical market need. Sendinblue is the perfect example of a company that will make an impact.”