DeepCrawl bags $19M Series B funding to help brands accelerate growth and mitigate losses in organic search performance
Today’s websites are becoming increasingly complex as brands continue evolving their online presence to provide cutting-edge user experiences to capture a greater share of web traffic, which grew by 8% in 2019. Enter DeepCrawl, a comprehensive website crawler that helps clients with a complete overview of their websites’ technical health. DeepCrawl empowers marketers and SEO experts with actionable data-based insights to diagnose and fix technical issues, increase website visibility, and ultimately win more organic traffic and revenue.
Today, the New York-based DeepCrawl announced it has raised $19 million in a Series B funding round to invest in R&D, sales and drive greater market penetration in the U.S.. The round was led by Five Elms, a growth equity and venture capital firm focused on B2B software companies, with participation from Beringea. To date, DeepCrawl has raised $25.8 million through angel investments from Beaumont Capital and Series A funding led by Beringea.
The story of DeepCrawl goes way back to 2010 when two SEOs were faced with the daunting task of redeveloping a large property site with millions of pages and even more architectural flaws. Crawlers of the day were not capable of producing reports at the scale and level of detail this migration demanded. With a firm idea in mind of what was needed but lacking the technical skills to build it, they enlisted the services of our third founder, a full-time developer. The three founders went about completely re-inventing the website crawler, designing a tool that helped them not only complete the project on time but exceeded their expectations. That’s when DeepCrawl was born.
Today, DeepCrawl is used by 54% of enterprise brands as well as all six major global agency networks to monitor and improve site performance across digital properties. DeepCrawl’s portfolio of customers includes IKEA, Shopify, Publicis, GroupM, Nestle and Intercontinental Hotels and Resorts.
“We’re excited to raise this round of funding in the U.S. as 60% of our revenue comes from North America,” said Michal Magdziarz, CEO of DeepCrawl. “With increased user-generated content and frequent code releases, websites are more dynamic than ever before and it takes just one incorrect code input to see traffic plummet. This funding round will help us to continue expanding our solutions by focusing on integrating key SEO stakeholders: marketing and engineering teams.”
DeepCrawl offers true scalability of SEO data via its cloud-based platform that is much better suited to the needs of large enterprises compared to locally-based crawlers that run on a user’s computer. The platform lets brands execute SEO programs more effectively by providing different teams with a centralized view of performance across multiple domains and distributing relevant snapshots of SEO health reporting. DeepCrawl’s enhanced API, provides users the ability to connect to productivity tools like Jira, Trello and Asana and plug custom data sets into dashboarding platforms like Tableau, Microsoft Power BI, Klipfolio and Data Studio. By using data-driven insights and recommendations on how to mitigate issues to optimize organic search results, teams are able to prioritize the most pressing issues first.
“DeepCrawl has made waves in the UK and U.S. markets and we see strong potential in the company to make additional headway in North America as they build out their team here,” said Thomas Kershisnik, Managing Director at Five Elms. “DeepCrawl brings years of SEO expertise to its game-changing automated solution for marketers. We see a long-standing growth opportunity as the company continues developing more solutions to meet ever-changing customer needs.”
DeepCrawl opened its U.S. office in 2017 and has since grown its regional presence to more than 20 employees while the number of global employees is now more than 90. The team has also signed on customers like Intuit, Newsweek and Instacart in the U.S. Next month, DeepCrawl will be releasing its latest product to bring integration across customers’ marketing and engineering teams.