Flexera acquires software usage analytics startup Revulytics
We wrote about Flexera back in June 2019 when the Chicago-based company acquired RISC Networks, a SaaS analytics startup that help organizations solve problems faster and improve the success of IT projects. The acquisition followed Flexera‘s acquisition of RightScale which took place a couple of months earlier.
Today, Flexera announced its acquisition of software usage analytics startup Revulytics. With the acquisition of Revulytics, Flexera continues to expand its software monetization platform giving organizations more insight into the actual use of their products. Enhanced capabilities include compliance data analytics, user behavior and telemetry, and in-app messaging, providing software companies with the intelligence to make better pricing, compliance, roadmap and strategy decisions.
For many of our readers who may not be familiar with Flexera. The company has two major divisions: the buyer side and the supplier side. The buyer side (flexera.com) is the side that has big software asset management product; cloud optimization, cloud management platform, etc. (The buyer side bought RightScale and RISC Networks.
The second side is the The supplier side (www.flexerasoftware.com) is doing today’s acquisition. This division helps the people and companies that make software. This is the division that bought Palamida a few years ago. By focusing on three areas—software installation, monetization, and composition analysis—Flexera’s Software division helps companies implement business models that align price with value; deliver an excellent customer experience; and eliminate risk that could lead to revenue loss, compliance issues, or reputational risk.
This acquisition rounds out Flexera’s usage software usage analytics portfolio, strengthening its already robust array of tools to help software product managers’ monetization initiatives. Flexera’s tools help product managers align price with customer value—something that can’t be done without sufficient insight into usage.
“This acquisition is a game changer for software suppliers looking to derive more value from their software. I am excited to add another leading company to Flexera, after the acquisition of RISC Networks last year, continuing our excellent growth path,” said Jim Ryan, President and CEO of Flexera.
“Software monetization is more than licensing and enforcement; it’s also about understanding actual product usage. This insight enables product teams to make better, data-driven decisions and gives compliance teams the actionable data they need to generate revenue from unlicensed use,” said Brent Pietrzak, SVP and General Manager of Flexera’s Supplier Division. “Flexera is already recognized by Frost & Sullivan and IDC for its software monetization platform and usage analytics capabilities. With the incredible people and products at Revulytics, we are expanding our offering to provide software and technology companies with even more insights to build and implement their digital business models.”
Software usage analytics is a fast-growing space. As software companies evolve their business models, understanding product usage is a critical success factor. As highlighted in the Flexera Monetization Monitor: Usage Management and Insights, companies that understand usage are more confident that their price is aligned with value, but only 35% of companies can gather product usage data very well with on-premises software companies lagging further behind.
Founded in 2007, the Asheville, North Carolina-based, RISC Networks helps to unlock business potential by delivering more meaningful data analysis. Backed by a team of experienced engineers, the startup provides actionable intelligence that IT professionals can use to plan for IT change.