Fintech startup Total Expert secures $52 million Series C funding to provide enterprise-grade customer engagement platform for financial services firms

Total Expert, a fintech startup that provides first enterprise-grade marketing and customer engagement platform ​purpose-built for financial services, has raised $52 million in Series C funding to grow its team. The round, which was led by Georgian Partners with participation from Emergence and Rally Ventures, brings its total funding to $86 million.

Founded in 2012 by Joe Welu, the Minneapolis-Minnesota-based TotalExpert powers marketing and engagement for top banks and lenders plans expansion of AI, machine learning and predictive analytics capabilities.

“We are incredibly excited about Total Expert’s approach to building trust and maximizing the long-term value of relationships between consumers and lenders,” said Simon Chong, Managing Partner and Cofounder of Georgian Partners. “The future of consumer finance is engaging across all product and customer needs during their financial life, and Total Expert is the category leader powering this humanized automation and compliance at scale.”

Total Expert will use the new capital to expand on its current team of 218 employees and will begin hiring additional data scientists, designers and industry experts, in addition to accelerating the development of its APIs, machine learning and AI capabilities.

“The future of financial services belongs to firms that combine human interaction with technology in a way that creates higher quality and more relevant experiences throughout the entire customer journey,” said Joe Welu, Founder and Chief Executive Officer of Total Expert. “Every interaction a consumer has with a financial services brand either erodes trust or builds trust, and legacy technology makes it difficult to deliver on the expectations of the modern consumer. Our mission is to ensure that banks and lenders create customers for life by delivering on these expectations.”

Since 2017, Total Expert has grown revenue 684 percent and increased its customer base by 8.5 times to over 100 enterprise customers. In 2019, Total Expert was recognized as the fastest-growing software company in its region and one of the 15 fastest-growing software companies in the U.S.