Vital Technologies raises $8 million to biohack alcohol with a CUUR
Imagine this for a moment. Your buddy invited you to a party, and one beer turns into multiple beers, and before you know it you’re in bed and the room starts spinning. Enter CUUR Bedtime Recovery, the first product from Vital Technologies. CURR® is a fast-acting solution that targets post-drinking symptoms. It is the outcome of over 9 years of extensive scientific and pharmaceutical R&D work, so you can get wasted and still perform the next day.
The Israeli-based startup has already raised $8 million in funding from private investors to develop a consistent, effective and safe product for post-alcohol recovery. Until Vital & CUUR, there has been no serious science and technology-driven effort to develop a consistently effective and safe product for post-alcohol recovery to the billions of individuals drinking alcohol in this $1.3 trillion global market.
Pharma had so far refrained from investing the necessary resources in R&D and human trials essential to provide an effective solution. Hundreds if not thousands of alcohol solutions developed so far were void of the deep science, pharma-class delivery technologies, and supportive human trials required to develop a successful solution.
Founded in 2014, Vital Technologies is a supplements life-science startup company. It’s on a mission of creating a new and disruptive category of wellness products. Based on pharma-class R&D and dozens of human studies, Vital develops CUUR: powerful fast-acting beverage recovery products, exclusively incorporating botanicals, amino acids, electrolytes and vitamins.
CUUR is the outcome of over nine years of extensive scientific and pharmaceutical R&D work, complemented by 27 human trials in which thousands of human experimentation sessions were conducted in the USA and in Israel. Marketed at $19.95 for a 3-pack on our website and Amazon, CUUR boasts only 40 calories per packet.
“Botanicals, vitamins, and minerals are mostly foul-tasting and unpalatable, even at low dosing levels,” says Vital Technologies CEO Amir Barzilay. “That’s why most of the supplements consumers are familiar with, come in capsules, tablets, and soft gels. The problem is that an effective formulation to combat and prevent post-alcohol symptoms requires dozens of pills in one sitting, something no consumer can comply with. Our CUUR solution gives all this to you in one single, tasty functional beverage which also amplifies the bioavailability of these powerful natural actives.”
CUUR® is manufactured in a pharma-class GMP facility registered with the U.S. Food and Drug Administration.