Facebook launches Facebook Dating, a new dating site to take on Match.com, others
Today, Facebook announces the official launch of “Facebook Dating,” a new dating feature for users billions of users on its platform. For now, the feature is only available to users in the United States. In a blog post, the company said “Facebook Dating” will be giving people the ability to “start meaningful relationships” through things in common, like interests, events and groups. The news ripples across other dating sites like Match.com. Shares of Match, which makes several online dating services like Match.com, fell following Facebook’s announcement.
“Today, we’re launching Facebook Dating in the US. We’re also giving people the ability to integrate their Instagram posts directly into their Facebook Dating profile and giving people the ability to add Instagram followers to their Secret Crush lists, in addition to Facebook friends. By the end of the year, we’ll make it possible to add Facebook and Instagram Stories to your Dating profile too,” Facebook said in its blog post.
You can read the rest of the announcement below:
Facebook Dating makes it easier to find love through what you like — helping you start meaningful relationships through things you have in common, like interests, events and groups. It takes the work out of creating a dating profile and gives you a more authentic look at who someone is.
Finding a romantic partner is deeply personal, which is why we built Dating to be safe, inclusive and opt-in. Safety, security and privacy are at the forefront of this product. We worked with experts in these areas to build protections into Facebook Dating from the start, including the ability to report and block anyone; prohibiting people from sending photos, links, payments or videos in messages; and by providing easy access to safety tips. These features and others give you more control and peace of mind. Learn more about privacy and Facebook Dating here.
How It Works
Starting today, you can choose to opt into Facebook Dating and create a Dating profile (separate from your main profile) if you’re 18 years or older and have downloaded the most recent version of Facebook. You will be suggested to others who have also opted in. People are suggested based on your preferences, interests and other things you do on Facebook. Facebook Dating isn’t about swiping or having to wait for someone to like you to get a first chance at reaching out. If you are interested in someone, you can comment directly on their profile or tap on the Like button to let them know. If you aren’t interested, you can pass on them. Facebook Dating allows you to match with friends of friends and/or people not in your friend circle. Facebook Dating won’t match you with friends, unless you choose to use Secret Crush and you both add each other to your list. All of your Dating activity will stay in Facebook Dating. It won’t be shared to the rest of Facebook.
- People will soon be able to connect and share with Facebook and Instagram Stories. Today people are asked to make a decision as to whether or not they like someone immediately based on a static profile. To help you show, rather than tell, who you are, we’re bringing Stories to Dating. This format lets you be authentic in a way that a typical dating profile can’t, and it helps you get to know someone before and after you match.
- Secret Crush lets you match with people you already know on Facebook and/or Instagram. By default, Facebook Dating won’t match you with your Facebook Friends, but people told us they were interested in exploring potential romantic relationships within their extended circles, like their Facebook friend list and Instagram followers. Our popular Secret Crush feature gives you the option to do just that. If you choose to use Secret Crush, you can select up to nine of your Facebook friends or Instagram followers who you’re interested in. (To add Instagram followers you must connect your Instagram account to Facebook Dating.) If your crush has opted into Facebook Dating, they’ll get a notification saying that someone has a crush on them. If your crush adds you to their Secret Crush list too, it’s a match! If your crush isn’t on Dating, doesn’t create a Secret Crush list, or doesn’t put you on their list — then no one will know that you’ve entered their name.
- You can now add your Instagram posts to your profile in Facebook Dating. Adding Instagram posts to your profile will make it easier to build a better dating profile, show aspects of your life to others, and find shared connections that spark conversation.