Digital healthcare startup Advanced Digital Innovation secures $787k funding for its patient app

Advanced Digital Innovation (ADI), a health tech startup transforming healthcare through the use of digital technology has secured a $787K (£650,000) investment from NPIF – Mercia Equity Finance, which is managed by Mercia and is part of the Northern Powerhouse Investment Fund.

The funding will allow Advanced Digital Innovation (UK) Limited (ADI) to boost uptake of its flagship product, MyPathway. The system, which is already in use by a number of NHS trusts, seamlessly connects patients to their healthcare provider through a web browser or a mobile app.

MyPathway removes the need for appointment letters and calls and allows patients to negotiate care plans with clinicians. It provides digital triage, supports personalised rehabilitation programmes and allows clinicians to monitor patients’ progress and access patient-reported data and feedback.

ADI has been working with Sheffield Teaching Hospitals NHS Foundation Trust for over two years, with North West Boroughs Healthcare NHS Foundation Trust for over a year and has recently won a further contract with NHS North East Essex CCG. The company has also carried out two successful clinical trials with the Hospital Clinic of Barcelona. It is now looking to sign up other trusts across the UK. The investment will allow the company to build its sales and marketing team and further develop its product.

ADI, which is based in Saltaire in Yorkshire, was formed in 2012, initially operating as a consultancy delivering digital change projects to healthcare providers, and later developing its own software products. The CEO John Eaglesham has been with the company since inception and has overseen its transition and subsequent growth.

John Eaglesham, CEO, said: “At ADI, we are committed to bringing the digital revolution to the NHS and its patients. MyPathway provides both sides with the control and choice that we take for granted in other services. The NHS is undergoing a digital transformation and MyPathway is uniquely positioned to deliver this change in a cost-effective manner.”

Jonathan Sharp, Investment Manager with Mercia, said: “MyPathway revolutionises the relationship between patients and healthcare providers, saving time and money and making the patient’s healthcare journey much easier to manage. The investment will allow ADI to drive sales growth and build awareness of the product in the healthcare market.”

Grant Peggie, Director at the British Business Bank, said: “Since its launch in 2017, NPIF’s impact on businesses has been wide-ranging, providing funding to launch new products, employ new staff, enter new markets and acquire new facilities. We are pleased that NPIF is continuing to unlock the North’s growth potential by supporting small growing businesses with vital investment.”

The Northern Powerhouse Investment Fund project is supported financially by the European Union using funding from the European Regional Development Fund (ERDF) as part of the European Structural and Investment Funds Growth Program 2014-2020 and the European Investment Bank.