Artificial intelligence startup Ezoic secures $33 million growth funding to accelerate the expansion of its AI platform for digital publishers
Ezoic, an artificial intelligence startup that uses machine learning to help publishers make better decisions, today announced it has secured a $33 million investment to further expand the capabilities of its intelligent technology platform designed for online content creators and digital publishing businesses. The investment comes from Sageview Capital, a growth capital firm focused on investing in leading tech-enabled businesses. In conjunction with the funding, the startup also announced that Jeff Klemens, Partner of Sageview Capital, will join its Board of Directors.
Founded in 2011 by Dwayne Lafleur, the Carlsbad, California-based Ezoic personalised web experiences for digital publishers using A.I. By effectively ‘predicting’ how a website visitor will respond to an automated & individualized change, Ezoic helps boost user experience metrics and increase ad earnings. Ezoic’s platform was the first end-to-end solution for publishers that leveraged the power of machine learning. Ezoic employs approximately 100 employees in North America, Canada, and the United Kingdom with key offices in Carlsbad, CA, London, U.K., and Newcastle Upontyne, U.K.
Ezoic recently won Google’s Business Innovation Award from the Certified Publishing Partner team for its flagship testing application that allowed thousands of publishers to personalize website ad placements and layouts using AI. Ezoic also received industry acclaim for its Ad Revenue Index, a publicly transparent index of global programmatic ad rates.
“Despite accelerating advances in technology, digital publishers still rely on many legacy processes from print and early online web publishing. Ezoic gives publishers a way to capitalize on all the opportunities that exist with digital content,” said Dwayne Lafleur, Founder and CEO of Ezoic. “Our platform has enabled thousands of web publishers to incorporate personalization and data science into their sites. The benefits of this approach are exponential and still untapped by many large brands and enterprises in the world of digital publishing.”
Ezoic is currently available to both large publishing brands and smaller independent publishers as a data-driven way to personalize layouts and ad placements for their visitors. Now, Ezoic is rolling out new machine learning tools for publishers that will allow them to instantly speed up their websites, improve the SEO of their content, and easily access information that will help them grow their businesses.
“The feedback from Ezoic customers we spoke to was overwhelmingly positive, highlighted by the tangible ROI and revenue uplift they were achieving by using the Ezoic platform.” said Jeff Klemens, Partner at Sageview Capital. “Sageview provides growth capital to leading companies with a demonstrated track record of success and a compelling market opportunity. Ezoic’s strong growth, innovative products, and ambitious roadmap make it a strong fit for our portfolio, and we look forward to providing Dwayne and the Ezoic team financial and operational support to accelerate the business.”