Minute.ly secures $8 million to help publishers boost video performance and drive video engagement using AI
Minute.ly, the Tel-Aviv and New York-based AI-driven video enhancement startup, has closed $8 million financing round to develop its AI-powered solutions and accelerate global expansion in order to meet growing customer demands for best-in-class video technology. The round was led by Ansonia Holdings, with strategic participation by Infront, a leading sports marketing company. They were joined by existing investor, Gilad Shabtai. The latest investment brings the company’s funding to date to of total of $12 million in funding.
Founded in 2014 by Amit Golan, Erez Eliad, Maoz Melamed, and Nick Laniado, Minute is a video optimization technology startup that provides viewers with smart highlights of the best video content on the web. Based in Tel Aviv, the company was founded in 2013 with the aim of driving video engagement and making the online video consumption process both more efficient and enjoyable. Minute finds personalized and desirable content for users so that they can spend their time watching only the most engaging clips while also efficiently discovering a greater volume of content.
According to Cisco Visual Networking Index, consumer and business IP video traffic is predicted to make up more than 80% of all IP traffic by 2022, up from 75% in 2017. Not only are publishers scrambling to produce enough video content to satisfy growing consumer demand, but the video industry is also struggling to efficiently monetize their expanding video content. With such a rich array of content but also fierce competition for eyeballs and a staggering array of options, Minute.ly’s proprietary technology – utilizing insights gathered from extensive AI analysis – gives publishers a leg up. Minute.ly’s solutions automatically analyze hundreds of videos, extracting the most thrilling seconds to create smart, compelling video teasers, connecting viewers with engaging, targeted content, thereby increasing viewer engagement on broadcasting sites.
Minute.ly has innovated the industry’s only real-time highlights creator for live-stream broadcasting. Minute.ly’s solutions automatically analyze hundreds of videos in seconds, extracting the most compelling five seconds from any video to create superior, thrilling teasers. Minute.ly seamlessly blends crowdsourced data and artificial intelligence using deep/machine learning to provide invaluable insights into video performance and engagement. A pioneer in dynamic video optimization, Minute.ly is a trusted partner of the world’s leading sports, entertainment, and news companies.
“In today’s highly competitive market, Minute.ly gives publishers and content creators the tools they need to make the most of their video inventory, maximize revenue and cut back on costs,” said Amit Golan, Minute.ly’s CEO and Co-Founder. “This investment will enable us to continue to develop and scale our technology – already at the forefront of the online video revolution – helping bring more publishers and content creators into the video age.”
Christian Mueller, Infront’s Vice President of Strategy & Business Development, said: “Minute.ly’s technology will allow current and future clients to reach more fans around the world, optimizing marketing efforts in an efficient and reliable way to generate new revenue streams. Collaborating with a start-up aligns perfectly with our strategy of focusing on innovative client-orientated solutions.”
Minute.ly offers a comprehensive suite of products for content creators and publishers. The company’s offerings include: Top Videos, which automatically aggregates top performing video articles and presents internal video recommendations to consumers; mobile-first, Stories By Minute.ly; and Automated Preview Video (APV), which generates highly effective video teasers to increase click-through-rate (CTR) by more than 37%. The video teasers were utilized to great effect during the 2018 World Cup Russia, growing live stream audiences significantly. Minute.ly’s offerings are supported across all platforms to trigger audience engagement and provide new revenue opportunities.