Google to discontinue AdSense mobile apps for Android and iOS by year end; will focus on mobile web instead

Google is reassessing its mobile strategy as it relates to AdSense for mobile apps. Google just announced that its discontinuing its AdSense mobile apps for Android and iOS in favor of the mobile web. This may not come as a surprise to many Android and and iOS user as Android app has not been updated since December 2017 and the iOS AdSense app received its latest refresh on November 2017. The AdSense Android and iOS will be discontinued and removed from the app stores by the end of 2019.

In a blog post titled: “Upcoming changes to the AdSense mobile experience,” Andrew Gildfind, Google AdSense Product Manager said: “Our vision is an AdSense that does more to keep your account healthy, letting you focus on creating great content, and comes to you when issues or opportunities need your attention.”

He further added, “With this in mind, we have reviewed our mobile strategy. As a result, we will be focusing our investment on the AdSense mobile web interface and sunsetting the current iOS and Android apps. By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.”

AdSense (Google AdSense) is the largest web advertising platform in the world. The service allows publishers to easily place advertising on their sites, with Google offering mobile apps to track views and revenue. Google’s decision also has to improved responsive mobile sites and accelerated mobile pages.

According to Google, “nearly 70% of AdSense audiences experience the web on mobile devices. With new mobile web technologies such as responsive mobile sites, Accelerated Mobile Pages (AMP) and Progressive Web Apps (PWA) the mobile web works better and faster than ever.” The AdSense Android and iOS apps will be deprecated in the coming months, and will be discontinued and removed from the app stores by the end of 2019.