Mobile measurement and fraud prevention startup Adjust raised a whopping $227 million led by Morgan Stanley, others
Adjust, the industry leader in mobile measurement and fraud prevention, today announced it has raised a whopping $227 million in a new round of funding. Led by investors Eurazeo Growth, Highland Europe, Morgan Stanley Alternative Investment Partners and Sofina, it is one of Europe’s largest capital raises in 2019. The financing round brings Adjust’s total funding to $250 million. In conjunction with the funding, Adjust also announced that Eurazeo Growth, Morgan Stanley Alternative Investment Partners and Sofina will be joining its board.
Founded in 2012 by Christian Henschel, Manuel Kniep, and Paul Müller, the Berlin, Germany-based Adjust is the industry leader in mobile measurement and fraud prevention. The globally operating company provides high-quality analytics, measurement and fraud prevention solutions for mobile app marketers worldwide, enabling them to make smarter, faster marketing decisions. Adjust is a marketing partner with all major platforms, including Facebook, Google, Snap, Twitter, Line, and WeChat. In total, more than 25,000 apps have implemented Adjust’s solutions to improve their performance.
Adjust now employs over 350 employees in 15 offices around the world. In the past 12 months alone, it has grown its headcount by over 150 employees. Since 2013, Adjust has also more than doubled its revenue every two years and has done so profitably over the past four years.
In December 2018, Adjust acquired the data aggregation platform Acquired.io. The comprehensive SaaS solution automates and simplifies multi-channel campaign management for mobile user acquisition. This addition is part of Adjust’s goal to unify advertisers’ marketing efforts and build the best-in-class product.
As mobile continues to shape today’s marketing practices, Adjust will use the funding to expand its product suite in order to provide marketers with a single platform for all their needs. Adjust will also increase its presence in new and existing regions.
The global SaaS business provides high-quality analytics, accurate measurement, fraud prevention and cyber security solutions for over 25,000 mobile apps worldwide. Adjust works with leading global brands, including NBCUniversal, Zynga, Robinhood, Pinterest, Procter & Gamble, Runtastic, Rocket Internet, Canon, HotelTonight, BlaBlaCar, Viber, FNAC, Deezer, Tencent Games, Nexon, Takeaway.com, HelloFresh, Yandex, Manchester United and Universal Music Group.
“This latest round of funding will be instrumental as we continue to unify brands’ marketing efforts, making marketing simpler, smarter and more secure. The investments we make in our product will further empower our clients to move the needle in their markets, as we become mobile’s definitive growth engine,” said Christian Henschel, Co-founder and CEO at Adjust. “Alongside our existing investor Highland Europe, we’re pleased to welcome Eurazeo Growth, Morgan Stanley Alternative Investment Partners and Sofina on board who share our goal and will play a fundamental part in accelerating our growth strategy.”