AppDetex raises $10 million in Series B funding to secure brands’ digital footprint and accelerate growth
AppDetex, the global digital risk protection startup company that combats the misuse of intellectual property, brand infringement, fraud, and piracy, today announced it has raised $10 million in Series B equity financing to expand national sales and marketing efforts and invest in product development. The round is led by First Analysis, a leading venture capital firm investing in established rapid-growth companies, with participation existing investors including EPIC Ventures and Origin Ventures. The Series B funding rounds out $17.5M in total funding to date.
Founded in 2012 by longtime brand protection industry experts and digital risk protection pioneers, Faisal Shah and Chris Bura, the Boise, Idaho-based AppDetex specializes in the areas outside of the company’s firewall to prevent brand infringement and dilution, including fraud, and piracy within the increasingly complex worlds of mobile apps, marketplaces, social media, websites, and domains.
The company focuses on developing and delivering best-in-class technologies and methodologies that expose brand infringements and enable takedowns of the many egregious undertakings found online today. AppDetex’s strengths include its depth of experience in the brand protection industry and willingness to serve as an extension of its client’s IP team, and the company’s nimble approach to software development and the robustness of the solutions.
AppDetex understands how to reduce consumer confusion, brand dilution, and fraud while protecting reputations, credibility, and company bottom lines. Founded by Faisal Shah and Chris Bura, the original pioneers of the online brand protection space, AppDetex has quickly become the first choice for many of the world’s most recognizable brands.
Through industry leading search and discovery, constant monitoring, meticulous case management, comprehensive reporting, and swift and effective enforcement, AppDetex helps some of the world’s most recognizable brands reduce consumer confusion, brand dilution and fraud, while protecting their reputations, credibility, and bottom line.
“Digital brand infringement is at an all-time high, and current market solutions are insufficient in fighting bad actors across a brand’s entire digital footprint. The market is poised for the differentiated digital risk protection product that AppDetex offers,” said Howard Smith, Managing Director, First Analysis, and new AppDetex Board Member. “We’re thrilled to partner with a management team known for its history of innovation in this industry and look forward to their continued leadership and growth.”
AppDetex provides technology solutions and services to global corporations experiencing reputation and revenue loss from brand infringements outside the firewall via mobile or online activity. This expanding scope of a brand’s online presence across multiple platforms increases the complexity and urgency around protecting against counterfeiting, piracy, phishing, cybersquatting, and unauthorized use of trademarks. AppDetex supplies a unique solution that combines domain monitoring and protection with digital risk protection across multiple channels.
“Our goal is to be the all-in-one solution protecting all brands, anywhere that they live online – both through constant monitoring and discovery, and swift and effective enforcement,” said Faisal Shah, CEO of AppDetex. “This new investment enables AppDetex to continue to develop its team and industry-leading products necessary to defend brands across the globe against dilution of their intellectual property through nefarious means.”