This tech startup from Belgium revolutionizes your marketing planning
Marketing planning is a task that doesn’t take up half of the time of a marketer. Marketing planning organization, on the other hand, often consumes way more time than foreseen. The differences between the two are easily overlooked, but they define the success of a marketing team within most of the organizations.
Just like IT, HR and Sales, marketing departments are experiencing a digital revolution. The advantages of implementing MarTech are crystal clear. However, marketers are stuck to their existing processes and tools. They are open to change and improvement, but they are anxious about letting go of their existing methods.
Excel is still the most popular tool for marketers, but the same marketers are drowning in different spreadsheets and documents, who seem to be scattered all over the database of their company. There should be a better alternative, right?
Husky is a software developed for marketers, by marketers. It centralizes all of your marketing data in one user-friendly tool, making it visible to all team members. A digital platform like Husky allows you to plan and organize quickly. Managing tasks, projects and communication gets easier. All the useful data for a project gets stored in one place, and there are no more post-its and full whiteboards that will dominate your room. Even if those post-its and whiteboards come of great use, Husky can integrate those easily. Get the duster and the trash can, a revolution has come.
Husky bundles your budget, communication, projects, tasks and results all in one place. They even provide you with useful tips and tricks on their blog. For example, they wrote a post on how to compose the perfect communication plan in 10 steps.
Peter Desmyttere, the founder of Husky, has been a marketing consultant for decades. Planning problems in marketing teams are universal. Marketers are struggling with the planning of their marketing projects and campaigns. This was the direct incentive for Desmyttere to come up with a resolution. “It is frightening to see how much time is wasted on marketing planning organization”, says Desmyttere. “The marketing planning of most companies is chained to Excel, Word or Powerpoint documents. We want to end this lack of efficiency. From a practical point of view, we developed Husky to make it possible for marketers to streamline their organizations. Digitalization is a hot topic in many marketing departments nowadays, so we are trying to capture this momentum.”
Husky started in 2016, and two years later the software is optimized for marketing teams of different segments. The company has since then built a vast reputation in Belgium and the Netherlands and is very ambitious. “We have companies from the US, Australia, Scandinavia, and Eastern Europe knocking on our door. Within a year we want to have a professional in every key role. In 2020, we want to have offices in neighboring countries.”
Recently, Husky got funded by two tech entrepreneurs, raising their capital with 600.000 EUR. Using this investment, the tech startup can implement new product features, enforce the sales and marketing team and scale the project for the European market.