Location-based marketing platform startup HYP3R raises $17 million Series A round to forge additional enterprise-level relationships
HYP3R, a location-based marketing platform that helps companies acquire high-value customers, has raised $17.3 million Series A round to forge additional enterprise-level relationships and continue to deliver unprecedented marketing efficiency to its partners. Rokk3r Fuel ExO, a global venture capital firm based in Miami, Florida, is among the investors with participation from Structure Capital, Thayer Ventures, Silicon Valley Bank and other strategic investors. The latest round brings HYP3R’s total fundraising to date to $23.8 million.
Founded in 2015 by Carlos Garcia, Jorge Luis Suarez Rodríguez, Juan Carlos Hernandez, and Omar Ramos, the San Francisco, California-based HYP3R is a location-based marketing platform that surfaces powerful geosocial data to analyze, engage and acquire high-value customers. HYP3R’s location-based marketing platform helps customers unlocks the power of geosocial data. It also helps marketers to analyze consumer and competitive behavior on-location, engage customers in a delightful way, and build an actionable CRM to acquire high-value customers more efficiently.
The new location-aware mobile phones and new marketing technology tools empower brands to take action on the social behavior of their customers on-location, in real-time—rather than after they’ve left the venue. HYP3R helps brands acquire high-value customers, build loyalty through real-time engagement and lead emerging trends with a platform that combines geofencing technology and data analysis.
HYP3R was created through a collaboration with Rokk3r Inc., a global idea-to-exit startup ecosystem aligned with Rokk3r Fuel. Corporations such as PepsiCo, Marriott and Disney have since come to rely on HYP3R to successfully target influential customers and engage them in real time. HYP3R was named one of the world’s most innovative companies in the sector of social media by Fast Company.
“By leveraging cutting-edge technology, HYP3R has cracked the code to delivering the ideal customer experience,” said Rokk3r Fuel ExO founder and managing director Jeff Ransdell.
“When [HYP3R CEO] Carlos Garcia described the idea for HYP3R, I was confident our cobuilding partnership would create immense value for the market. HYP3R’s Series A raise is a specific reflection of that value,” said Nabyl Charania, CEO and chairman of Rokk3r Inc. and HYP3R board member.”
“Our mission is to make marketing efficient for businesses and delightful for consumers,” says HYP3R CEO and co-founder Carlos Garcia.
Rokk3r Fuel ExO is a global venture capital firm committed to early- and later-stage investments. Rokk3r Fuel ExO provides the next generation of innovators the resources they need to grow and propel the economy to exponential heights.