Interana raises new funding from M12, Microsoft’s venture fund; Earns Microsoft Co-Sell Status

Interana, the only provider of event data platform that enables companies to develop better products and deliver superior customer experiences, announced today it has raised new funding from M12, Microsoft’s venture fund. The Company also announced it has earned Microsoft Co-Sell status to engage in strategic joint sales with Microsoft.

Founded in 2013 by Ann Johnson, Bobby Johnson, and Lior Abraham, Interana is a fast and scalable event-based analytics solution to answer critical business questions about how customers behave and products are used. Interana allows users to analyze and explore the key business metrics that matter most in a data-driven world – such as growth, retention, conversion and engagement – in seconds, rather than the hours or days it often takes with existing solutions. Interana allows customers to discover and investigate these key insights easily through its visual and interactive interface, which makes data analysis a natural extension of everyone’s workflow. The company enables companies to develop better products and deliver superior customer experiences by understanding each customer action – not just totals or averages. Their customers, including Asana, Comcast, Microsoft, and Sonos, rely on Interana to transform the way they make business decisions.

The most successful companies use event data to understand what customers do, not just in aggregate or on average, but through specific customer actions. They understand where people have problems and what transforms someone into a great customer. Interana is an event data platform that enables every enterprise employee to fully understand each customer action to do their jobs better; whether it’s to deliver better products, increase customer engagement, ensure customer renewals, or improve functionality, all to drive growth.

Interana’s platform is deployed on Microsoft Azure throughout several businesses within Microsoft including Azure Active Directory, Bing, Microsoft Office 365, and others. Now, we are bringing this powerful combination to all enterprises wanting to integrate into their existing cloud investment, scale quickly, and maximize security, when looking to fully understand customer actions. Interana adds more than 30 billion events per day to its platform for Microsoft today.

“With digital transformation increasing competition across industries, every company today needs to fully understand what customers do, to provide them with best experience in every interaction with the company,” said Interana CEO Gregory Smirin. “Working with Microsoft as one of our most innovative customers, being part of the M12 portfolio, and now joining the Azure partner program, is instrumental in helping Interana scale to meet a massive market need.”
Rashmi Gopinath, partner at M12 said, “We’ve been working with Interana’s team since the early days of the fund’s inception, and we’re happy to see their increasing success across Microsoft’s businesses as well as other trend-setting companies. Interana offers a unique capability for enterprises that understand the criticality of providing an optimal experience not for the ‘average customer’, but for each customer’s unique needs.”
Business people equipped to make effective decisions, based on what customers do, will outperform the competition. Fully understanding a user’s digital and physical experience enables companies to improve customer journeys, increase content engagement, deliver better products, and ultimately grow sales. Interana provides the only event data platform that fundamentally changes the way people make business decisions.