Blockchain startup DataBlockChain.io launches out of stealth to create a smart data platform using blockchain
With market for advertising reaching $591 billion in 2017 and $209 billion of it dedicated to digital advertising, the need for accurate data is only growing. Data is the backbone and oxygen that fueling the marketing boom. The key to both acquiring new customers and retaining your current customers is possessing the critical data that can help you market to prospects with the highest propensity to use your products and services and help identify your current customers’ needs, ensuring their long-term loyalty. The data industry today is both complicated and highly fragmented, offering a confusing number of choices to businesses desperately in need of this critical information. The existing data marketing ecosystem of data / list owners, managers and brokers is inefficient and often ineffective, costing businesses unnecessary time and money.
Today, the blockchain-based data company DataBlockChain.io announced the official release of its minimum viable product (MVP) and merge big data, AI and blockchain technology. “It’s a truly exciting breakthrough for our project and the data industry as a whole. It gives prospective data source vendors and data purchasers the opportunity to see how our platform is truly changing the data marketplace,” said DataBlockChain.io CTO Jesse Brown. “We believe that this will demonstrate to our community just how committed we are to providing real and tangible value to the global data ecosystem.”
DataBlockChain.io is a new blockchain startup that provides a robust interface between the users and the data sources. DataBlockChain.io creates a single- point solution that will eliminate the need for multiple data vendors and layers of list managers and brokers that create inefficiency in the marketplace. The backend systems will ensure full confidence in data quality for the end user as well as transactional finality for the data providers.
DataBlockChain aims to achieve this by merging its own proprietary data with many of the world’s largest databases ranging from government data, industry specific data, voting records, business to business data, property data, credit bureau data, etc. to create a comprehensive variety of data sets valuable to individuals and businesses looking to both attract and retain clients. Because DataBlockChain.io removes the middlemen in the data industry that tend to drive prices up and cause inefficiencies, no order size will be too small to fulfill. This opens up an untapped market of potential clients on a global stage.
DataBlockChain.io is a revolutionary data repository that stands to disrupt the way that companies and individuals gather premium data. Its product will democratize data, making it more readily available and less expensive than the current methods of data gathering and vetting. In doing so, clients can access specific data sets in a cost-effective and transparent way, collecting exactly what they need without paying for extraneous data.
The MVP is live for use from May 23, 2018 onward. The alpha version will allow for selection from 100+ million records out of a pool of an already existing 3+ billion records with valuable demographic and psychographic attributes being available for access in seconds. The data payment transaction will be conducted on the Blockchain in minutes in both an efficient and transparent manner.
Metamask will be used for the MVP to conduct transactions on the platform while using the Rinkeby Test Network to verify transactions. For the final version, DataBlockChain.io will implement its own browser-based DBC wallet that will allow for its own DBCC token and others to be stored and exchanged. In the MVP’s current form, users can purchase data, download and sample it, see previous purchases and verify purchase transactions on the Blockchain.
Below is a video of overview of Datablockchain.