Data science startup conDati completes $4.75 million Series A funding
Data science startup, conDati, announced on Tuesday the completion of its Series A financing, bringing the total round to $4.75 million. The conclusion of the round is the latest in a series of recent highlights for conDati, including receiving an award for applying machine learning to marketing ROI and bringing multiple customers into pre-launch deployments. The completed financing positions the company for commercial launch of its Big Data as a Service (BDaaS) solutions for digital marketing later this spring.
Founded in summer 2017 by a team of successful entrepreneurs with years of experience in the management of big data and the application of data science to difficult big data problems, ConDati applies machine learning and data science techniques to developing out-of-the-box solutions that transform massive volumes of customer, event, and transaction data into accessible insights and usable information. They are on a mission to provide Marketing executives and hands-on marketers with the comprehensive and real-time visibility, predictive models, and science-based recommendations they need to maximize Marketing’s contribution to business success. conDati Marketing Analytics use advanced data science to provide real-time information and insights to the financial performance of digital marketing campaigns.
“We already have companies in e-commerce, higher education, B2B and digital media actively using our solution,” noted CEO and founder Ken Gardner in an interview. “Our momentum is building, and we are eager to get to the broader market and help companies improve their return on marketing. The complete and current visibility we deliver in conDati Marketing Analytics gives marketers entirely new abilities to understand, predict and improve the financial performance of all their digital marketing campaigns.”
conDati, Inc. was named the winner of the 2018 Pitch Competition sponsored by USAA in Austin, Texas, concurrent with this year’s South by Southwest (SXSW) events. conDati uses data science to collect and blend data from every important marketing source into a unified data asset to provide visibility, predictive analytics, and optimization of digital marketing.
“We focused the initial funding on applying our data science and machine learning techniques to marketing and building them into the application,” said Gardner. “With this second round of funding, we are ready to shake up the martech landscape.”
conDati’s latest financing was led by The Entrepreneurs’ Funds (TEF), of San Mateo, California. “Marketing departments have been forced to make do with screen-scraping, spreadsheets, and DIY projects for far too long,” notes Jeff Webber, Managing Director of TEF, who also led conDati’s previous financing. “conDati has made great progress in applying data science to Marketing to create what is going to be a transformational solution.”