SaaS startup Plotline raises $2.6M in funding to use AI to boost the adoption of super apps

In the fast-paced world of consumer tech, where customer acquisition costs are skyrocketing, the race is on to captivate and retain users like never before. With an estimated 50% of the global population projected to be utilizing super apps by 2050, the battle for user attention has reached a fever pitch.

Amidst this competitive frenzy, Plotline, a B2C tech startup that’s developing a novel approach to empower consumer apps, has secured $2.6 million in funding from Elevation Capital to enhance user adoption and loyalty in the super app era.

Founded in 2022 by Shubham Jindal and Adarsh Tadimari, formerly of HyperVerge, Plotline initially aimed to furnish product teams with real-time app feedback. Yet, they swiftly unearthed a deeper issue: many apps lay dormant due to users’ unawareness of their full functionality. Enter Plotline, a plug-and-play platform empowering marketers to customize app experiences, catering to each user’s behaviors and preferences.

Shubham Jindal, Plotline’s co-founder, emphasizes the evolving complexity of mobile apps, noting the challenge in navigating their expanding functionalities. Plotline’s solution? Dynamic apps tailored to individual users, leveraging billions of data points to craft personalized experiences, surpassing traditional customer engagement platforms. With a blend of no-code prowess and machine learning magic, Plotline ensures each user journey is engaging and continually evolving.

 “Mobile apps are adding a lot more functionality into their apps today compared to half a decade ago. This poses a unique challenge in how users navigate and discover these offerings. Through our work with customers over the past year, we see that influencing user behavior by making apps dynamic can be extremely beneficial for the company and end user. As apps transition from single-function tools to vertical super apps that offer multiple complementary services – they realized there was untapped potential in helping marketers and users unlock their apps’ full value,” Jindal said.

Plotline assists consumer brands in enhancing their apps to adapt to each user’s behavior. They achieve this by analyzing vast amounts of data to tailor the app experience to individual preferences, leading to significant improvements in app usage. This approach stands out from existing customer engagement platforms, which primarily focus on bringing users back to apps through notifications and emails but cannot influence user behavior within the app. Plotline goes beyond this by integrating advanced technologies like LLMs for content creation and ongoing experimentation, ensuring that every user enjoys an engaging and continuously evolving experience.

Plotline

Based in San Francisco and Bengaluru, Plotline’s platform facilitates in-app experimentation, activation nudges, and gamification elements, revolutionizing user adoption and engagement for consumer brands globally. Their impact is palpable, with industry giants like Khatabook and BharatPe already benefiting from Plotline’s services.

With its latest funding round, Plotline is poised to strengthen its foothold in key markets across the US, Middle East, Africa, and Asia-Pacific regions. Elevation Capital’s Vice President, Poorvi Vijay, expressed enthusiasm for the journey ahead, affirming Plotline’s pivotal role in reshaping user engagement dynamics.