Software as a Service (SaaS) is a cloud-based delivery model where software is hosted and managed by a third-party vendor and accessed by users over the Internet. Since Salesforce introduced the world’s first CRM-SaaS platform in 1999, SaaS has been a game-changer for businesses.
Today, SaaS offers businesses the convenience of accessing software applications over the Internet without the hassles of installation, maintenance, or the need for extensive IT infrastructure. This cloud-based model has become incredibly popular due to low upfront costs, scalability, zero maintenance cost, and regular updates so businesses don’t have to worry about keeping their software up to date.
As of 2023, there are approximately 30,000 SaaS companies, although some estimates suggest the number could be as high as 70,000 worldwide. It’s also not surprising that a majority of these SaaS companies are based in the United States, with well-known SaaS tools like HubSpot, Salesforce, Zendesk, Zapier, Slack, Stripe, Google Analytics, Mailchimp, Asana, and Zoom currently dominating the market.
However, in today’s ever-changing tech landscape, these popular tools are just a fraction of the many SaaS options available. There are hundreds of thousands of SaaS tools out there, and businesses should keep an eye out for alternatives and emerging tools. With technology that keeps progressing, new startups are coming out with innovative and improved SaaS solutions.
These newcomers often bring enhanced features, better security measures, and more efficient workflows. Besides, sticking with a single SaaS provider without exploring these innovations could leave you at a disadvantage compared to competitors who embrace newer and more effective solutions. So, it’s essential for businesses to stay open to change and consider these advancements to stay competitive and efficient in the tech-driven world.
As such, it’s important for businesses to keep an eye out for newer and improved SaaS tools. This helps you stay competitive, boost efficiency, cut costs, enhance security, and meet the changing demands of your users. By regularly assessing new tools and technologies, you can make sure they’re using the most suitable solutions. Considering this, we’ve decided to explore alternative SaaS tools. Below, you’ll find a list of the top 25 SaaS alternatives and competitors.
Customer Relationship Management (CRM) Software Alternatives
Customer Relationship Management (CRM) software helps businesses manage their interactions with customers and potential customers. It typically includes features for tracking leads, managing contacts, automating sales processes, and providing insights to improve customer relationships.
Salesforce Salesforce is a widely used CRM platform known for its robust features and customization options.
Saas Tool Description: Salesforce provides businesses with a comprehensive suite of tools for managing customer data, sales processes, and marketing campaigns. It offers powerful reporting and analytics capabilities, making it a preferred choice for organizations looking to streamline their customer management efforts.
Salesforce Alternatives:
- HubSpot CRM
- Zoho CRM
- Microsoft Dynamics 365
Project Management Software Alternatives
Project management tools are designed to facilitate planning, collaboration, and organization of tasks and projects. They enable teams to set goals, assign tasks, track progress, and ensure efficient project execution.
Asana Asana is a popular project management tool that helps teams organize tasks and collaborate effectively.
Saas Tool Description: Asana offers a user-friendly interface and a wide range of project management features, making it a valuable tool for teams of all sizes. It allows for task assignments, deadline tracking, and project visualization.
Asana Alternatives:
- Trello
- Monday.com
- Wrike
Cloud Storage Software Alternatives
Cloud storage solutions allow users to store and access files and data over the internet, making it easy to share and collaborate on documents while ensuring data security and redundancy.
Dropbox Dropbox is a cloud storage service that allows users to store and share files and documents securely.
Saas Tool Description: Dropbox offers file synchronization, collaboration features, and cloud-based storage, making it a convenient solution for individuals and businesses.
Dropbox Alternatives:
- Google Drive
- Microsoft OneDrive
- Box
Video Conferencing Software Alternatives
Video conferencing platforms enable virtual face-to-face meetings, webinars, and collaboration. They have become essential for remote work and remote communication, offering features like screen sharing and chat.
Zoom Zoom is a video conferencing platform known for its ease of use and high-quality video and audio.
Saas Tool Description: Zoom provides reliable video conferencing and communication tools for businesses, educators, and individuals. It offers features such as virtual backgrounds and webinar hosting.
Zoom Alternatives:
- Microsoft Teams
- Google Meet
- Cisco Webex
Email Marketing Software Alternatives
Email marketing software helps businesses create and manage email campaigns to engage with their audience, promote products or services, and build relationships with customers.
MailChimp MailChimp is an email marketing platform that helps businesses create and manage email campaigns.
Saas Tool Description: MailChimp offers a user-friendly interface and a suite of email marketing tools, including email templates, audience segmentation, and performance analytics.
MailChimp Alternatives:
- Constant Contact
- SendinBlue
- ConvertKit
Social Media Management Tools Alternatives
Social media management tools allow businesses to schedule posts, monitor social media activity, analyze performance, and engage with their audience across various social media platforms.
Hootsuite Hootsuite is a social media management tool that allows users to schedule posts and monitor social media activity.
Saas Tool Description: Hootsuite simplifies social media management by offering a single dashboard for multiple social platforms, social listening, and content scheduling.
Hootsuite Alternatives:
- Buffer
- Sprout Social
- SocialBee
Accounting Software Alternatives
Accounting software helps businesses manage financial transactions, track income and expenses, create financial reports, and streamline bookkeeping and financial management processes.
QuickBooks Online QuickBooks Online is accounting software that helps businesses manage finances, invoicing, and expenses.
Saas Tool Description: QuickBooks Online simplifies accounting tasks for small businesses. It offers features like income tracking, expense management, and customizable reports.
QuickBooks Online Alternatives:
- Xero
- FreshBooks
- Wave
Human Resources Software Alternatives
HR software solutions streamline HR operations, including personnel management, payroll, benefits administration, performance tracking, and recruitment.
BambooHR BambooHR is an HR management platform that streamlines HR processes and employee data management.
Saas Tool Description: BambooHR offers HR software features such as employee self-service, time tracking, and applicant tracking for efficient HR management.
BambooHR Alternatives:
- Gusto
- Zenefits
- Workday
Customer Support Software Alternatives
Customer support software helps businesses manage customer inquiries, tickets, and requests, providing tools for tracking and resolving customer issues efficiently.
Zendesk Zendesk is a customer support platform that provides ticketing, live chat, and knowledge-based solutions.
Saas Tool Description: Zendesk simplifies customer support processes by centralizing customer interactions and providing tools for personalized support.
Zendesk Alternatives:
- Freshdesk
- Help Scout
- Intercom
E-commerce Software Alternatives
E-commerce platforms enable businesses to create and manage online stores, process online payments, and sell products or services over the Internet.
Shopify Shopify is an e-commerce platform that provides tools for designing, launching, and managing online stores.
Saas Tool Description: Shopify offers customizable templates, secure payment processing, and inventory management, making it a popular choice for e-commerce businesses.
Shopify Alternatives:
- WooCommerce
- BigCommerce
- Magento
Business Analytics Software Alternatives
Business analytics tools help organizations analyze data to gain insights into their operations, make data-driven decisions, and identify trends and opportunities.
Tableau Tableau is a business analytics tool that helps users visualize and understand their data.
Saas Tool Description: Tableau offers powerful data visualization and reporting capabilities, making it a valuable tool for data-driven decision-making.
Tableau Alternatives:
- Power BI
- Google Data Studio
- Looker
Marketing Automation Software Alternatives
Marketing automation platforms allow businesses to automate marketing tasks and workflows, such as email campaigns, lead nurturing, and customer segmentation.
Marketo Marketo is a marketing automation platform that assists businesses in automating marketing campaigns.
Saas Tool Description: Marketo offers lead management, email marketing, and analytics features to help businesses engage with their audience effectively.
Marketo Alternatives:
- HubSpot Marketing Hub
- Pardot
- ActiveCampaign
Content Management Software Alternatives
Content management systems (CMS) enable the creation, publication, and management of digital content, such as websites, blogs, and online stores.
WordPress WordPress is a widely used content management system (CMS) for creating websites and blogs.
Saas Tool Description: WordPress provides a user-friendly interface, customizable themes, and a wide range of plugins for website customization.
WordPress Alternatives:
- Joomla
- Drupal
- Wix
Sales Enablement SaaS Alternatives
Sales enablement tools provide resources and content to sales teams, helping them engage with prospects, close deals, and drive revenue.
Outreach Outreach is a sales enablement platform that helps sales teams streamline outreach and communication.
Saas Tool Description: Outreach offers email tracking, sales engagement analytics, and workflow automation to optimize sales processes.
Outreach Alternatives:
- SalesLoft
- Groove
- Yesware
Video Editing Software Alternatives
Video editing software allows users to edit and enhance video content, making it suitable for various purposes, from entertainment to marketing.
Adobe Premiere Pro Adobe Premiere Pro is a professional video editing software known for its advanced editing features.
Saas Tool Description: Adobe Premiere Pro offers a wide range of editing tools, effects, and integrations, making it a preferred choice for video professionals.
Adobe Premiere Pro Alternatives:
- Final Cut Pro
- DaVinci Resolve
- Filmora
Customer Engagement Software Alternatives
Customer engagement platforms help businesses interact with customers across different channels, providing personalized experiences and support.
Intercom Intercom is a customer engagement platform that offers messaging, support, and marketing tools.
Saas Tool Description: Intercom enables businesses to engage with customers through chat, email, and more, providing a seamless customer experience.
Intercom Alternatives:
- Drift
- Freshchat
- LiveChat
Time Tracking Software Alternatives
Time tracking tools help individuals and teams monitor how they spend their time on tasks and projects, aiding in productivity and time management.
Toggl Toggl is a time-tracking tool that helps individuals and teams track and manage their work hours.
Saas Tool Description: Toggl offers simple time tracking with features like project tagging and reporting, helping users analyze their time usage.
Toggl Alternatives:
- Clockify
- Harvest
- RescueTime
SEO (Search Engine Optimization) Tools Alternatives
SEO tools assist businesses in optimizing their online content and websites to rank higher in search engine results, increasing visibility and traffic.
SEMrush SEMrush is an SEO and digital marketing tool that provides insights and competitive analysis.
Saas Tool Description: SEMrush offers keyword research, site auditing, and competitive analysis to improve online visibility and search engine rankings.
SEMrush Alternatives:
- Ahrefs
- Moz
- SpyFu
Email Collaboration Software Alternatives
Email collaboration tools enhance team communication and collaboration through features like shared inboxes, email threading, and real-time collaboration.
Slack Slack is a collaboration platform that offers team messaging, file sharing, and integrations.
Saas Tool Description: Slack streamlines team communication, providing channels for different projects and topics to keep teams organized and connected.
Slack Alternatives:
- Microsoft Teams
- Twist
- Mattermost
File Sharing & Collaboration Software Alternatives
File sharing and collaboration tools enable teams to share, edit, and collaborate on documents, spreadsheets, and other files in real time.
Google Workspace Google Workspace (formerly G Suite) is a suite of cloud productivity and collaboration tools.
Saas Tool Description: Google Workspace includes Gmail, Google Drive, Google Docs, and more, offering a comprehensive set of tools for productivity and teamwork.
Google Workspace Alternatives:
- Microsoft 365
- Dropbox Business
- Zoho Workplace
Cloud Hosting Alternatives
Cloud hosting services provide a scalable and reliable infrastructure for hosting applications, websites, and data in the cloud.
Amazon Web Services (AWS) AWS is a comprehensive cloud computing platform offering various infrastructure services.
Saas Tool Description: AWS provides a wide range of cloud services, including computing power, storage, and databases, allowing businesses to scale and innovate.
AWS Alternatives:
- Microsoft Azure
- Google Cloud Platform
- IBM Cloud
CRM for Small Business Alternatives
CRM solutions tailored for small businesses offer essential customer relationship management features to help them grow and manage their client relationships effectively.
Insightly Insightly is a CRM system designed for small businesses, offering project management and contact management.
Saas Tool Description: Insightly combines CRM and project management, making it a valuable tool for small businesses looking to streamline operations.
Insightly Alternatives:
- Nimble
- Pipedrive
- Insightly CRM
Content Marketing Software Alternatives
Content marketing tools support content creation, distribution, and performance analysis to drive brand awareness and customer engagement.
Contentful: Contentful is a content management platform that helps businesses deliver digital content across various channels.
Saas Tool Description: Contentful offers a headless content management system (CMS) for flexibility and efficient content delivery.
Contentful Alternatives:
- WordPress
- Drupal
- Kentico
Video Hosting Alternatives
Video hosting platforms allow businesses to upload, host, and share videos online, providing analytics and customization options.
Vimeo Vimeo is a video hosting and sharing platform known for its high-quality video playback.
Saas Tool Description: Vimeo offers customization options, password protection, and privacy controls, making it a preferred choice for businesses and creatives.
Vimeo Alternatives:
- YouTube
- Wistia
- Brightcove
Social Media Analytics Software Alternatives
Social media analytics tools track and analyze social media metrics to assess the performance of social media marketing efforts.
Sprout Social Sprout Social is a social media management and analytics platform for businesses and agencies.
Saas Tool Description: Sprout Social provides social media analytics, publishing, and engagement features, helping businesses measure and improve their social presence.
Sprout Social Alternatives:
- SocialBee
- Buffer
- Brandwatch
IT Service Management Software Alternatives
IT service management solutions help organizations manage IT services, incidents, and requests, ensuring efficient IT operations.
ServiceNow ServiceNow is an IT service management platform that streamlines IT operations and service delivery.
Saas Tool Description: ServiceNow offers ITSM, ITOM, and ITBM solutions to enhance IT service delivery and productivity.
ServiceNow Alternatives:
- BMC Helix
- Freshservice
- JIRA Service Management
Expense Management Software Alternatives
Expense management software simplifies the process of tracking and managing expenses, often used for expense reporting and reimbursement.
Expensify: Expensify is an expense management software that simplifies expense reporting and tracking.
Saas Tool Description: Expensify automates expense tracking, receipt scanning, and approval workflows, saving time and reducing errors.
Expensify Alternatives:
- Concur
- Zoho Expense
- Rydoo
Data Analytics Software Alternatives
Data analytics tools enable organizations to analyze data sets to extract valuable insights, make data-driven decisions, and uncover trends and patterns.
Google Analytics: Google Analytics is a web analytics service by Google that tracks and reports website traffic.
Saas Tool Description: Google Analytics offers website tracking, user behavior analysis, and conversion tracking to optimize online performance.
Google Analytics Alternatives:
- Adobe Analytics
- Matomo
- Mixpanel
Sales Analytics Software Alternatives
Sales analytics platforms provide insights into sales performance, helping businesses optimize sales processes and strategies.
Clari: Clari is a sales analytics and forecasting platform that helps sales teams improve performance.
Saas Tool Description: Clari offers AI-powered sales analytics, pipeline management, and forecasting capabilities for data-driven sales decisions.
Clari Alternatives:
- InsightSquared
- Domo
- Sisense
Project Collaboration Software Alternatives
Project collaboration tools facilitate teamwork by centralizing project-related communication, tasks, and files in one place.
Monday.com Monday.com is a project collaboration platform that simplifies work management and team collaboration.
Saas Tool Description: Monday.com provides customizable workspaces, task tracking, and visual project management, making it an ideal solution for project teams.
Monday.com Alternatives:
- Trello
- Asana
- ClickUp
Business Intelligence Software Alternatives
Business intelligence tools enable organizations to collect, analyze, and visualize data to support data-driven decision-making.
QlikView QlikView is a business intelligence and data analytics platform that offers interactive data visualization.
Saas Tool Description: QlikView allows users to explore and analyze data through dynamic dashboards and reports, facilitating informed decisions.
QlikView Alternatives:
- Tableau
- Power BI
- Domo
Video Marketing Software Alternatives
Video marketing platforms help businesses create, manage, and analyze video content for marketing and promotional purposes.
Wistia Wistia is a video marketing platform designed for businesses to host, manage, and analyze videos.
Saas Tool Description: Wistia offers video hosting, customization, and engagement analytics for effective video marketing campaigns.
Wistia Alternatives:
- Vimeo
- YouTube
- Brightcove
Recruitment Software Alternatives
Recruitment software streamlines the hiring process by managing job postings, applicant tracking, and candidate evaluations.
Workable Workable is a recruiting software that simplifies the hiring process with applicant tracking and collaboration tools.
Saas Tool Description: Workable offers a user-friendly interface, interview scheduling, and customizable hiring pipelines.
Workable Alternatives:
- Greenhouse
- Lever
- JazzHR
IT Infrastructure Monitoring Software Alternatives
IT infrastructure monitoring tools track the performance and health of IT systems and networks.
Nagios: Nagios is an open-source IT infrastructure monitoring solution that helps businesses ensure system uptime.
Saas Tool Description: Nagios offers network monitoring, alerting, and reporting for proactive IT management.
Nagios Alternatives:
- Zabbix
- SolarWinds
- PRTG Network Monitor
Knowledge Management Software Alternatives
Knowledge management systems help organizations capture, store, and share knowledge and information to improve decision-making and efficiency.
Confluence: Confluence is a knowledge management and collaboration tool by Atlassian, designed for teams to create, share, and collaborate on content.
Saas Tool Description: Confluence offers customizable workspaces, templates, and document collaboration to centralize knowledge.
Confluence Alternatives:
- SharePoint
- Notion
- Slab
Customer Feedback Software Alternatives
Customer feedback tools collect and analyze feedback from customers to improve products, services, and customer experiences.
SurveyMonkey SurveyMonkey is an online survey platform that enables businesses to create and analyze surveys.
Saas Tool Description: SurveyMonkey offers survey design, data analysis, and reporting features for gathering valuable customer feedback.
SurveyMonkey Alternatives:
- Typeform
- Google Forms
- Qualtrics
Document Management Software Alternatives
Document management systems digitize and centralize document storage, retrieval, and sharing for improved document organization and access.
DocuWare: DocuWare is a document management and workflow automation platform that streamlines document-related processes.
Saas Tool Description: DocuWare offers document capture, indexing, and secure access, enhancing document management efficiency.
DocuWare Alternatives:
- M-Files
- Laserfiche
- SharePoint
Cloud Accounting Software Alternatives
Cloud accounting software provides accounting and financial management capabilities accessible from the cloud.
Xero: Xero is cloud-based accounting software designed for small businesses, offering invoicing, bank reconciliation, and financial reporting.
Saas Tool Description: Xero simplifies accounting tasks with a user-friendly interface and integrations with banking and payment platforms.
Xero Alternatives:
- QuickBooks Online
- FreshBooks
- Wave
Social Media Scheduling Software Alternatives
Social media scheduling tools automate the posting of social media content at specific times, helping businesses maintain a consistent online presence.
Buffer Buffer is a social media scheduling and management tool that simplifies social media content planning and publishing.
Saas Tool Description: Buffer offers content scheduling, analytics, and collaboration features for effective social media marketing.
Buffer Alternatives:
- Hootsuite
- Sprout Social
- SocialBee
