Orbia launches new CVC fund Orbia Ventures with first investment of $3 million in AgTech startup SeeTree

Earlier this week, Orbia, a global company in the chemical and petrochemical industry, announced the launch of Orbia Ventures, a corporate venture capital (CVC) fund enabling Orbia to collaborate with startups that aspire to advance life around the world. Through this fund, Orbia works in collaboration with startups who share its vision for introducing cutting edge innovation and smart technology solutions.

With the US facing a major agricultural crisis, Orbia Ventures made its first investment of $3 million USD in SeeTree, a leading player in the agriculture tech space with a focus on tree farming, and a goal of providing farmers with individual, per-tree insights to optimize resource usage in terms of land, water, fertilizers, and crop protection.

Orbia’s precision agriculture business group, Netafim will incorporate SeeTree into its digital farming offering and support the development of SeeTree’s solutions.

“We are thrilled to announce this investment in SeeTree at a pivotal time for growth in the permanent crop’s market,” said Daniel Martínez-Valle. “As a company, SeeTree shares a similar passion for addressing today’s leading challenges. This investment illustrates a significant step for Orbia and our precision agriculture business group Netafim in particular, as we identify new ways to foster conscious and profitable farming and advance life around the world.”

From agronomic and business decisions to the management of farming operations, SeeTree provides the most advanced and comprehensive data intelligence network in agricultural technology by pairing best-in-class tools with expert execution teams. With a strong focus on providing data in the aggregate, SeeTree continues to drive value on farming decision-making.

With the use of military-grade drones, ground sensors, AI & machine learning tools, and boots-on-the-ground data collection, SeeTree’s end-to-end solution offers a multi-layered data collection strategy introducing new resources for keeping trees healthy and maximizing their productivity at low costs. The company’s holistic approach represents a significant market advantage compared to those who specialize in select disciplines.

“As a startup aspiring to make a difference in the digital farming and precision agriculture space, this investment by Orbia is an exciting opportunity,” said Israel Talpaz, CEO and co-founder of SeeTree. “By tapping into Netafim’s global reach in the agriculture sector and leveraging its expertise, we look forward to working together to continue to showcase the value of a holistic, data-driven approach to customized farming.”

Founded in 1953, Orbia provides solutions for building and infrastructure, precision agriculture, healthcare delivery, and data communications for companies in specialty products and innovative space.