NoTraffic raises $90M to turn traffic lights into AI-powered digital infrastructure across North America

Traffic lights haven’t changed much in decades. They still follow fixed timing patterns, reacting slowly to conditions that shift by the minute. That gap is starting to show as cities deal with heavier congestion, tighter budgets, and rising commuter expectations.

NoTraffic is betting it can change that.

The AI-powered mobility startup has raised $90 million in a Series C round led by PSG Equity, with backing from M&G Investments, Grove Ventures, LifeX Ventures, Meitav Investment House, and Next Gear Ventures. The company is positioning itself at the center of a quiet shift: turning intersections into software-driven systems that can adapt in real time.

The pitch is simple. Instead of treating traffic signals as static infrastructure, NoTraffic turns them into connected, data-driven assets. Cities can adjust how intersections behave through software, rather than relying on manual updates or costly hardware overhauls.

That shift is gaining traction. The company says its platform is already in use across hundreds of agencies in more than 40 U.S. states and parts of Canada. If its rollout continues as planned, NoTraffic expects to be active in 1 in 10 traffic agencies across North America by mid-2026.

With $90M in funding, AI mobility platform NoTraffic aims to fix it with AI-powered intersections

For cities, the timing makes sense. Traffic departments are being asked to do more with less. Staffing is tight, traffic patterns are less predictable, and public pressure around congestion and safety keeps building. Traditional systems weren’t built for that level of variability.

NoTraffic’s approach centers on flexibility. Its platform lets agencies apply custom policies at intersections, adjusting signal timing in response to real-time conditions. That can mean reducing wait times, easing congestion, or improving pedestrian safety. It can even support connected and autonomous vehicle systems as those technologies move closer to everyday use.

Phoenix is one example of what that looks like on the ground.

“Phoenix is a fast-growing city, and our transportation infrastructure must keep pace. By deploying NoTraffic’s AI-driven platform, we’ve delivered measurable improvements, improving signal timing, shortening commute delays, and cutting pedestrian wait times,” said Mayor Kate Gallego of the City of Phoenix. “The result is more efficient intersections, less congestion, and a more sustainable future for our residents.”

At the center of the company’s strategy is the idea that traffic systems are one of the last major pieces of urban infrastructure still running on outdated logic.

“Traffic systems were designed decades ago for a different era,” said Tal Kreisler, Co-Founder and CEO of NoTraffic. “We believe digitizing this last major analog layer of urban infrastructure can unlock an entirely new class of intelligence and value for cities. Static systems and fragmented tools can’t keep up with modern transportation demands. Our platform allows agencies to operate intersections dynamically, respond instantly to changing conditions, and continuously improve outcomes using AI. This round allows us to scale that impact across North America.”

Investors see the same opportunity. Cities are under pressure to modernize without tearing up roads or replacing entire systems.

“We believe traffic infrastructure is entering a critical transition,” said Ronen Nir, Managing Director at PSG Equity. “Cities need software-driven systems that can adapt continuously, not once every few years. NoTraffic has built a category-leading platform that is already operating at scale, and we’re excited to support the team as they look to expand their leadership across North America.”

Beyond its core platform, NoTraffic runs a 24/7 operations center that monitors deployments, pushes updates, and handles diagnostics remotely. That layer provides support to agencies that may not have the resources to manage complex systems on their own.

The bigger picture is starting to come into focus. As cities grow and transportation systems get more connected, intersections are becoming decision points rather than fixed signals. NoTraffic is building around that idea, turning traffic lights into a distributed network that can respond, learn, and adjust over time.

If that model sticks, the familiar red-yellow-green cycle may soon be doing a lot more than just counting down seconds.