Saudi-owned Scopely takes majority stake in Turkey’s Loom Games in $1B deal

Saudi-owned mobile gaming giant Scopely is doubling down on its global expansion strategy with a majority investment in Istanbul-based Loom Games, a deal that values the Turkish studio at more than $1 billion. The transaction turns Loom into Türkiye’s seventh unicorn and adds fresh momentum to Saudi Arabia’s push to position itself as a serious force in gaming.

At the center of the deal is Pixel Flow!, a hybrid casual puzzle game that has moved at a surprising speed. Launched in late 2025, the title has already crossed 10 million players in its first six months and cracked the top 20 highest-grossing mobile games in the United States. For a 20-person studio, that kind of traction gets attention fast.

Scopely Acquires Majority Stake in Loom Games in $1 Billion Deal

Bloomberg first confirmed the acquisition, reporting that Saudi-owned Scopely had agreed to take a majority stake in Loom Games as the kingdom works to build itself into a video game hub. Financial details were not disclosed, though the structure includes multi-year, performance-based incentives tied to Loom’s future growth.

“Saudi-owned gaming studio Scopely Inc. has agreed to take a majority stake in Turkish development studio Loom Games, as the kingdom seeks to transform itself into a video gaming hub. Istanbul-based Loom Games is the maker of the mobile puzzle game Pixel Flow!, which has racked up 10 million users since launching in late 2025,” Bloomberg reported, citing a company statement on Thursday.

The investment follows earlier seed backing from Arcadia Gaming Partners and e2vc in 2025, though those figures were never made public. What is clear is that Loom’s rise has been driven by a hybrid monetization model blending in-app purchases with advertising revenue, a format that continues to prove effective in the casual gaming category.

For Scopely, the bet is straightforward: identify breakout titles early and bring them into its ecosystem. Tim O’Brien, the company’s chief revenue officer, framed the move as a natural next step.

Pixel Flow! maker surpasses $1B valuation after attracting 10 million players in six months.

Kubra Gundogan (L), chief executive and co-founder of Istanbul-based Loom Games, and Emre Celik (R), co-founder and chief technology officer. (Photo via scopely.com)

“Pixel Flow! is only a few months into its journey, yet it’s already reached millions of players and climbed the top-grossing charts at remarkable speed,” O’Brien said, adding that the investment reflects Scopely’s strategy to bring high-performing studios and game franchises into its ecosystem.

Loom will continue operating from Istanbul, with co-founders Kubra Gundogan and Emre Celik staying in their roles. Gundogan remains chief executive, leading the studio through its next phase.

“Scopely’s unique ecosystem will allow us to maintain our creative autonomy while also learning from each other and continuing to build games that can become a meaningful part of players’ lives for the long term,” Gundogan said.

Scopely itself has grown into one of the largest mobile gaming companies globally. Founded in 2011 and headquartered in Los Angeles, the company operates across mobile, PC, web, and console platforms. It has generated more than $10 billion in total revenue and owns titles including Star Trek Fleet Command, Marvel Strike Force, Looney Tunes World of Mayhem, Scrabble Go, and Yahtzee With Buddies.

In 2023, Scopely was acquired by Saudi Arabia’s Savvy Games Group for $4.9 billion, a move widely viewed as a cornerstone of the kingdom’s long-term gaming ambitions.

The Loom deal adds another piece to that strategy. Türkiye has emerged as a quiet powerhouse in mobile gaming over the past several years, producing studios that move quickly, operate lean, and build titles with global reach. Loom now joins that group of billion-dollar success stories.

For Saudi Arabia, the message is clear: the country is not just funding gaming from the sidelines. It is buying in at scale.