Oobit launches ‘Plug and Pay’ to let crypto wallets enable Visa payments with a single integration

Crypto wallets have spent years promising everyday use. Oobit says that the moment is finally here.

The Tether-backed payments company today introduced Plug and Pay, a turnkey embedded payments product that lets crypto wallets enable real-world spending inside their own apps with a single integration. No cards to issue. No payment stack to assemble. No regulatory maze to manage. Wherever Visa works, crypto works too.

The launch follows Oobit’s recent integration with Phantom, one of the most widely used crypto wallets. That move unlocked real-world crypto payments for more than 15 million Phantom users, enabling them to pay at any merchant that accepts Visa directly from their wallets. No new app. No behavior shift. Just tap and pay.

Plug and Pay pushes that capability out to the broader wallet ecosystem. Wallet providers can embed crypto payments directly into their products, turning stored digital assets into everyday spending money. The experience mirrors familiar payment flows users already trust, including Apple Pay and Google Pay in supported regions.

“One integration. Global payments.”

That line sums up the pitch. Plug and Pay goes live with a few lines of code. Wallet teams can choose white-labeled components or fully branded card experiences to use within their apps. Launch timelines shrink from months to days.

Behind the scenes, Oobit runs the entire payments and compliance operation. The company handles card issuing, settlement, KYC, AML, and risk workflows end-to-end. Wallet providers avoid issuing bank negotiations and regulatory approvals. Product teams stay focused on users instead of paperwork.

The system supports localized onboarding and payment flows across more than 100 countries. Wallets retain control over branding and user experience. Oobit supplies the regulated infrastructure that connects crypto balances to millions of merchants worldwide through Visa’s network.

The bigger bet centers on utility. Crypto adoption stalls when assets sit idle. Spending changes that dynamic. By baking everyday payments into wallets people already use, Plug and Pay turns crypto from a stored asset into daily purchasing power. Engagement rises. Retention improves. Wallets gain a clearer edge in a crowded market.

Oobit has positioned itself as a bridge between crypto and existing payment rails. Backed by Tether, the company delivers an Apple Pay-style experience that lets users pay from any wallet, anywhere. The message is straightforward. Crypto works where Visa works.