Playnance brings 2.5M+ live sports events on-chain via SOFTSWISS deal, targeting $150B betting market

Playnance is making a bold push into one of the largest entertainment markets on the planet—and it’s doing it on-chain.

The Web3 infrastructure company has teamed up with SOFTSWISS Sportsbook to bring more than 2.5 million live sports and esports events on-chain each year. The integration plugs Playnance into a global stream of competitions across leagues such as the NBA, Premier League, and LaLiga, as well as major esports tournaments and regional events.

The rollout begins next week on PlayW3, with plans to extend across the broader Playnance ecosystem. Users will be able to participate in live events in real time, predict outcomes, and interact with games directly on-chain. The company says the experience removes typical friction points, offering gasless transactions and a non-custodial setup that keeps users in control of their assets.

Inside Playnance’s push into the $150B sports betting market

At its core, the move is about bringing familiar sports experiences into a blockchain environment without forcing users to think about the underlying infrastructure. Playnance is betting that scale and simplicity can pull mainstream users into Web3 faster than niche use cases ever could.

Pini Peter, CEO of Playnance, framed the expansion as a turning point for the company’s broader ambition. “At Playnance, we’re leading the next major shift by bringing the entire world of entertainment on-chain. With this expansion, we are further extending our ecosystem by adding the global sports and esports markets to the wide range of on-chain experiences we already offer. With live events watched by billions worldwide, real-time participation, and true ownership powered by $GCOIN, we are setting a new standard for digital entertainment at scale. Our ambition is to lead and redefine the global entertainment industry by bringing it fully on-chain through a decentralized foundation. This is just the beginning.”

The partnership introduces a dedicated sports staking layer tied to $GCOIN, the token that runs across the Playnance ecosystem. Users can lock tokens into the sports segment and earn protocol-based rewards tied to their activity.

That matters in a market already estimated at more than $150 billion across sports and esports betting. Playnance is positioning itself as a bridge between traditional engagement models and blockchain-based participation, aiming to lower the barrier for users who are familiar with betting or fantasy sports but new to crypto.

For SOFTSWISS, the integration is an opportunity to migrate its sportsbook infrastructure to a new environment. Aleksandr Kamenetskyi, Head of Sportsbook at the company, pointed to the combination of real-time data and decentralized execution as the key shift. “Our integration with Playnance represents a new standard for how gaming infrastructure can operate on blockchain. Leveraging Playnance’s blockchain, we’re able to bring real-time sports and esports experiences fully on-chain, combining high-frequency real-world data with decentralized execution.” Said Aleksandr Kamenetskyi, Head of Sportsbook at SOFTSWISS. “This allows us to push the boundaries of on-chain gaming while unlocking a level of scale, transparency, and performance that simply hasn’t existed before in this category.”

The timing lines up with growing demand across the Playnance platform. The company reports more than 2 million on-chain transactions per day, supported by a catalog of over 10,000 social casino games and a wide set of AI-driven prediction markets. Early traction around its staking model has been strong, with more than 1.4 billion $GCOIN already locked into the system.

Founded in 2020, Playnance has focused on building infrastructure that blends consumer-friendly interfaces with high-volume blockchain execution. Its approach centers on shared wallet systems and continuous activity tied to real-world events, aiming to keep users engaged without exposing them to the usual friction associated with crypto platforms.

With sports and esports now folded into its ecosystem, the company is entering a new phase centered on scale. The goal is clear: bring more real-world activity on-chain, increase participation across live events, and extend the role of $GCOIN across a growing network of applications.