Miro acquires Reforge to solve AI’s biggest bottleneck: deciding what to build

The rush to adopt AI has created a strange new problem inside companies. Teams can build faster than ever. What slows them down now is figuring out what actually deserves to be built.

Miro is making a bet on that shift. The company said Tuesday it has agreed to acquire Reforge, an AI platform known for helping product teams make better decisions about growth, strategy, and product direction. The deal brings together Miro’s collaborative AI workspace with Reforge’s training programs, frameworks, and AI-driven tools.

The move reflects a broader change playing out across the tech industry. AI has lowered the barrier to building products. Prototypes that once took months can now be assembled in days. That speed has exposed a gap. Teams are moving quickly, but not always in the right direction.

“The biggest opportunity ahead isn’t just moving faster – it’s moving faster in the right direction,” said Andrey Khusid, CEO and Founder at Miro. Teams need support in accelerating what to build and the decision-making during that critical phase of work. Reforge has been instrumental in helping teams learn from the best in the industry and sharpen their product and growth skills. The combination of Miro and Reforge will help organizations to transform towards AI-enabled innovation faster.”

Reforge built its reputation by turning product and growth playbooks into structured programs that operators at companies like Netflix, SAP, and Workday use. Over time, it grew from a set of courses into a platform with AI-based tools that help teams run research, test ideas, and decide where to focus.

Miro acquires Reforge to build the tight thing, faster

That evolution caught Miro’s attention. The company has been pushing deeper into AI, positioning its workspace as a place where teams plan, collaborate, and build together. Bringing Reforge into the fold extends that pitch beyond execution and into strategy.

“A couple of years ago, we saw that AI was changing not just the tools product teams use, but the skills and judgment they need to succeed,” said Brian Balfour, Founder and CEO at Reforge. “Teams that once relied on intuition and experience now need fluency in AI prototyping, evals, and strategy. We built Reforge to close that gap. Joining Miro lets us do it faster and at a much bigger scale than we could reach on our own.”

Balfour is set to take on the role of Chief Growth Officer at Miro. Reforge COO Tom Willerer will become Chief Strategy Officer. The Reforge learning platform will continue to operate separately, keeping its courses and community intact.

The deal signals how product development is being reshaped. For years, the hard part was execution—shipping code, scaling systems, and getting products into users’ hands. AI has eased much of that pressure. What remains is judgment: choosing the right problems, prioritizing the right features, and avoiding wasted effort.

Reforge has built a business around that idea, with more than 100,000 alumni and a growing base of enterprise customers. Its tools focus on early-stage product work, from gathering customer insights to testing concepts before committing engineering resources.

Miro sees that as the missing piece in its platform. Pairing a collaborative workspace with decision frameworks gives it a way to cover the full product lifecycle, from early discovery to execution.

“What started as a single course has grown into a community of over 100,000 alumni and a suite of products used by product teams everywhere. That growth reflects how much the work of building products has changed. Teams need new frameworks, new skills, and better tools to keep up. Joining Miro gives our community and our products the scale to help far more of them do that.”

For companies trying to make sense of AI, the message is clear. Building faster no longer guarantees better outcomes. The advantage is shifting to teams that can decide what to build with clarity.

Miro is betting that the future will belong to platforms that combine both.

Miro + Reforge: Building the Right Thing, Faster