AI startup UnifyApps raises $50M in funding at $250M valuation; Sprinklr founder joins as co-CEO

After a year of quiet building, UnifyApps is stepping into the spotlight with fresh capital and a clear mission—to connect enterprise systems with artificial intelligence and take the grunt work out of daily operations. The San Francisco–based startup just raised $50 million in a Series B round led by WestBridge Capital, valuing the company at $250 million, the company announced Wednesday. The round also brings an industry heavyweight into the mix: Sprinklr founder Ragy Thomas has joined as chairman and co-CEO, alongside co-founder Pavitar Singh.

Founded in 2023, just months after ChatGPT set off the generative AI boom, UnifyApps calls itself an “enterprise operating system for AI.” The idea is simple but ambitious—make AI actually useful inside big companies. Instead of sitting in silos, the company’s platform connects major enterprise tools like Salesforce, Workday, and ServiceNow to large language models and then feeds those results into the tools employees already use. The goal is to automate repetitive, rule-based tasks such as claims processing, HR updates, and supply chain optimization, freeing teams to focus on higher-value work.

“The next decade will belong to AI-native enterprises,” said Ragy Thomas, Co-CEO and Chairman of UnifyApps. “We are seeing the same inflection point we saw with the rise of the internet—every piece of software, workflow, and process will be reinvented with AI at the core. UnifyApps is building the platform that makes that transformation possible.”

UnifyApps Raises $50M to Power Enterprise Automation with AI

UnifyApps isn’t chasing buzzwords—it’s responding to a pain point that has frustrated enterprises for years. Businesses have poured billions into AI projects, yet a recent MIT study found that around 95% of them fail to show measurable ROI. Thomas says UnifyApps was built “AI-first,” not as a retrofitted automation platform. That distinction could prove key as companies grow weary of bolting new tech onto old systems.

The company’s approach has already won over major clients, including Lowe’s Companies, HDFC Bank, and Deutsche Telekom. These customers use UnifyApps’ software to automate workflows that typically involve multiple disconnected systems—a process that once took hours now finishes in minutes. The startup says its revenue has grown more than sevenfold year over year, though it declined to share exact numbers.

With the new funding, UnifyApps plans to expand its 400-person team by another 110 employees, push deeper into Europe, and accelerate product development. Thomas’s addition as co-CEO signals a move from experimentation to scale, blending his experience from Sprinklr’s public-company journey with Singh’s technical roots.

“UnifyApps has built the foundational platform for agentic AI adoption in the enterprise,” said Rishit Desai, Partner at WestBridge Capital. “While most organizations are still stuck in experimentation, UnifyApps helps them scale real AI across workflows—securely, with strong governance, and with measurable ROI. We believe that this is the infrastructure layer for the next generation of enterprise software.”

UnifyApps now finds itself competing with giants like UiPath, Automation Anywhere, and Microsoft, but its founders believe their focus on purpose-built AI infrastructure gives them an edge. “We didn’t retrofit automation for AI,” Thomas said. “We built it for AI from day one.”

If UnifyApps can deliver on that promise, it might just become the quiet connector that finally makes enterprise AI worth the investment.

UnifyApps Team