Madrid startup Reveni raises €7.5M in funding to transform cross-border e-commerce logistics

Reveni is betting big that e-commerce brands don’t have to bleed money on logistics to sell across borders. The Madrid-based startup has just secured a €7.5 million Series A to simplify international sales, returns, and refunds in one place — and it’s already winning over names like Victoria Beckham, ME+EM, Castore, and Jigsaw.

Reveni will use the fresh capital infusion to grow its presence in the UK and across Europe, while expanding its team and pushing new features to market. The ambition is straightforward: to build a global operating system for e-commerce that makes scaling across borders less of a gamble and more of a standard.

Founded in 2022 by Fernando Pedraz (CEO), Pablo Molinero (COO), and Gonzalo Martin (CTO), Reveni started out by rethinking reverse logistics, letting brands issue instant refunds and exchanges without risk. Its proprietary model approves customer requests in real time, cutting down on the long waits and trust issues that plague online shopping. That early product helped boost loyalty and repurchase rates, setting the foundation for what came next: Reveni Atlas.

With €7.5M War Chest, Reveni Aims to Solve the Cross-Border Headache for Brands

Atlas launched this year as a platform for brands selling abroad, taking on the messy work of international logistics. From calculating duties and taxes at checkout to handling customs and fiscal declarations, the system gives brands more control and transparency. No middlemen, no hidden fees — just a direct way to manage cross-border orders at scale.

Returns and refunds have long been one of the weakest points in e-commerce. Slow processing, mismatched inventory, and high costs eat into margins while frustrating customers. The problem only multiplies across borders, where customs and regulations pile on new layers of friction. Reveni bets that brands, regardless of size, can operate globally with the same agility as the largest retailers if the infrastructure is built right.

“We believe the next wave of global commerce won’t be built on legacy systems but on platforms that give brands the power to operate seamlessly across borders,” said Fernando Pedraz, Reveni’s co-founder and CEO. “Our goal is to build technology that adapts to an increasingly complex and unpredictable trade environment, helping brands stay resilient where many struggle.”

The strategy seems to be working. Reveni claims its platform cuts logistics costs by around 25 percent and trims total international sales expenses by about 30 percent. Customers have reported higher repurchase rates, larger average order values, and improved revenue retention. Victoria Beckham’s digital team credited the company’s configurability and ease of onboarding as a key factor in strengthening its customer retention strategy.

Investors are taking notice, too. The Series A was led by 13books Capital, with JME Ventures, BSV, and Bynd Venture Capital also joining. In total, Reveni has raised €17.3 million to date. “Reveni’s platform solves the most challenging of eCommerce pain points, enabling clients to increase their repeat purchase rates, order value, and repurchase speed,” said Aleksandra Tyurina, Principal at 13books Capital.

Reveni Founders: Fernando Pedraz (CEO), Pablo Molinero (COO), and Gonzalo Martin (CTO)