GoodShip raises $25M in funding to bring AI-powered freight orchestration to the $1 trillion logistics industry

GoodShip has landed $25 million in Series B funding, giving the freight tech startup more fuel to challenge an industry still running on spreadsheets. The round was led by Greenfield Partners, with Bessemer Venture Partners, Ironspring Ventures, Chicago Ventures, and FUSE VC returning to back the company’s next stage.

The raise comes after a breakout year that saw GoodShip grow revenue more than tenfold in 2024. The company now counts dozens of the largest enterprise shippers in North America as customers, including Tropicana, KeHe Distributors, Kellanova (formerly Kellogg Company), and KBX Logistics, part of Koch Industries. The new capital will go into scaling the platform and pushing further into AI to help shippers get a grip on complex networks and improve outcomes across truckload, LTL, and spot markets.

In a $1 trillion freight industry still dominated by manual processes, GoodShip is pitching itself as the modern operating system for enterprise shippers. Its platform unifies fragmented supply chain data, delivers real-time insights, and helps teams shift from reactive fire drills to coordinated, proactive planning. Customers say the payoff is big — millions in annual savings and better on-time delivery rates, all without swapping out their carriers or core systems.

“For too long, freight management has been a black box—decisions made reactively and data scattered across countless systems,” said Ryan Soskin, co-founder and CEO of GoodShip. “GoodShip changes that by unifying data, surfacing the insights that matter, and giving teams smarter, more automated ways to procure and optimize their networks.”

GoodShip’s platform takes on everything from planning and procurement to performance management, pulling data from across the enterprise into one system. The result is real-time visibility and more control over freight operations. Customers have reported transportation costs dropping by 3–5% compared to market rates, and late shipments falling by about 20%. Now, with AI as a focus, the company wants to push toward fully automated execution — speeding up workflows and strengthening decision-making across the board.

“The freight industry is moving toward a new operating standard, with GoodShip at the forefront of this shift,” said Itay Inbar, Principal at Greenfield Partners. “GoodShip is redefining a trillion-dollar industry with a novel approach and rapid AI innovation – unifying procurement and visibility in a platform that’s already proving its value at enterprise scale across the world’s largest shippers.”

To match its ambitions, GoodShip has opened a new headquarters in Bellevue, Washington, and is hiring across multiple functions. This latest round brings its total funding to more than $40 million. The company’s long-term vision is to extend orchestration across more freight workflows, embed automation deeper into day-to-day operations, and lock in its position as the system of action for transportation teams.

“GoodShip has transformed our transportation procurement into a faster, more automated, and fully data-driven process,” said Andrew Dafnos, Director of Supply Chain at KeHE Distributors. “With real-time market visibility for our team and self-serve scorecards for our carriers, our network is both more resilient and more responsive to pricing shifts.”

GoodShip’s bet is that the future of freight isn’t about replacing carriers or core systems — it’s about orchestrating them better. With fresh capital and an AI-heavy roadmap, the company is now aiming to prove it can turn that bet into a new standard for how freight networks are run.

GoodShip Team (Credit: GoodShip)