Trupeer.ai lands $3M to turn screen recordings into professional product videos with AI

Every product demo starts with a screen recording. But turning that raw footage into something clear, professional, and shareable often turns into a time sink—hours of editing, endless handoffs, and bloated video tools never built for how modern teams work. That’s exactly what San Francisco-based AI startup Trupeer is fixing.

Today, Trupeer announced a $3 million seed round to transform rough screen recordings into studio-quality product videos—complete with voiceovers, avatars, translations, and documentation—in just seconds.

The round was led by RTP Global, with participation from Salesforce Ventures—following Trupeer’s win at the Salesforce AI Pitchfield—and over 20 Fortune 500 CIO and CTO angel investors. The funding will help Trupeer accelerate its mission to make product videos, walkthroughs, and training content faster and easier to create at scale.

Salesforce-backed AI Startup Trupeer Raises $3M to Modernize How Companies Share Product Knowledge

Trupeer’s pitch is simple: drop in a rough screen capture, and the platform uses AI to produce a polished video in seconds. The result comes with voiceovers, humanlike avatars, auto-generated subtitles, smart zooms, and the ability to translate into over 50 languages, without needing a video editor or studio budget.

Founders Shivali Goyal and Pritish Gupta built Trupeer after running into the same problem again and again: software knowledge was hard to explain, and even harder to scale. Shivali saw it while leading digital transformation projects at BCG, and Pritish while managing fast-moving teams at startups. After hundreds of conversations with SaaS founders and customer teams, the same issue kept surfacing—everyone was looking for a faster way to explain how their product worked.

“Software should be easy to explain. But until now, making good product videos meant spending hours editing or thousands of dollars on production,” said Shivali Goyal, CEO and co-founder of Trupeer. “We built Trupeer so anyone can turn a simple recording into a polished video that’s clear, searchable, and ready to scale, without needing any professional video skills.”

Once a user uploads a screen recording, Trupeer handles everything else. It trims filler words, adds AI-generated voiceovers, tracks cursor movement, and inserts an avatar to deliver the content in a more engaging way. It even generates step-by-step documentation alongside the video, complete with screenshots and summaries.

Unlike traditional video editors or generic screen recorders, Trupeer was built specifically for business teams dealing with speed and complexity. The AI can create multiple versions of the same video, personalized by audience, language, or brand style. Teams can share them instantly through public links or embedded in tools they already use.

So far, more than 10,000 teams have signed on, from scrappy startups to large enterprises. They’re using Trupeer to shorten product onboarding, cut down on support tickets, and roll out internal training without slowing down.

The funding reflects a shift in how teams share knowledge. Video has become the default way to communicate across product, support, sales, and training—but the tools haven’t kept up. Trupeer wants to close that gap.

“Trupeer is reimagining content creation by turning what was once complex, costly, and manual into a fast, automated, and scalable process. From onboarding to support and training videos, they’re making high-quality product content accessible in minutes,” said Madhur Makkar of RTP Global. “We’ve been incredibly impressed by the positive feedback Trupeer has garnered from its users—they’re clearly building something that resonates with a passionate customer base. We’re excited to support Shivali and Pritish as they build a defining company in AI-powered content infrastructure.”

Trupeer isn’t stopping at screen recordings. The team is now working on new tools to create video from documents, personalize content at scale, and plug directly into CRMs, knowledge bases, and learning platforms. The long-term goal is to build something more ambitious: a system that works like a shared brain for an organization, allowing anyone to create, share, and access product knowledge instantly, no matter where it lives.

This $3 million round is the first step. And if Trupeer’s early traction is any sign, the days of editing demos by hand may be numbered.

trupeer.ai team (Credit: trupeer.ai)