Elon Musk says xAI to launch an AI game studio: “Make Games Great Again!”
Daniel Levi
Posted On November 27, 2024
Elon Musk’s AI startup, xAI, is set to launch a game studio aimed at “making games great again.” This move signals an effort to bring advanced AI technology into the gaming industry, potentially reshaping development processes and player experiences.
In a post on X, Musk said: “Too many game studios that are owned by massive corporations. @xAI is going to start an AI game studio to make games great again!”
The remark followed a complaint from X user Shibetoshi Nakamoto, who criticized corporate greed in gaming.
Too many game studios that are owned by massive corporations. @xAI is going to start an AI game studio to make games great again! https://t.co/UR4nFODyfd
— Elon Musk (@elonmusk) November 27, 2024
Nakamoto’s post highlighted dissatisfaction with game developers and media, stating, “I don’t understand how game developers and game journalism got so ideologically captured. Gamers have always been trolls, anti-greedy corporations, anti-bs. Gamers have always rejected dumb manipulative bs, and can tell when someone is an outsider poser. Why lean into the bs?”
The new xAI game studio reflects Musk’s broader vision of applying AI to revolutionize various industries. While details about the studio’s specific projects remain undisclosed, it’s clear the initiative intends to challenge traditional approaches in gaming.
This announcement comes as xAI continues to position itself against leading AI firms. The company is building a massive data center in Memphis, Tennessee—nicknamed Colossus—equipped with 100,000 Nvidia GPUs, emphasizing its focus on creating powerful AI infrastructure.
Founded in March 2023, xAI has quickly gained traction, attracting top-tier talent and securing $5 billion in funding. With its valuation now reaching $50 billion, xAI has become the second most valuable private AI firm, trailing only OpenAI.
As xAI ventures into the gaming sector, the industry and tech enthusiasts alike are watching closely to see how Musk’s ambitions materialize in the evolving space of interactive entertainment.
