Baby Shark creator Pinkfong and TinyTap team up to bring early learning and entertainment apps to the digital world

Fostering creativity and critical thinking is crucial in aiding early childhood development. Studies have also shown the significance of learning and entertainment apps for young children, showing their immense value in enhancing creativity, nurturing critical thinking, and supporting early development. It’s for this reason that The Pinkfong Company is joining forces with TinyTap to bring the early learning and educational fun of Baby Shark into the digital world.

Today, The Pinkfong Company, known for the global hit “Baby Shark,” and TinyTap, a leading educational technology platform under Animoca Brands, announced a licensing agreement for a strategic partnership. The news comes just three months after TinyTap unveiled its novel AI capabilities for educational creators.

As part of this partnership, The Pinkfong Company’s content and intellectual property, including the worldwide sensation “Baby Shark,” will be featured across various initiatives within the TinyTap ecosystem. The goal is to develop distinct and captivating learning experiences for audiences worldwide.

“We are delighted to cooperate with TinyTap to redefine the landscape of early learning in digital spaces,” said Gemma Joo, chief business officer at The Pinkfong Company. “Our mission of making learning fun and accessible aligns perfectly with TinyTap, and together we can create exceptional digital products and experiences that kids and families can enjoy while learning something new.”

The collaboration between the two companies will start with the launch of a series of digital educational content and interactive learning experiences on the TinyTap platform and ecosystem.

“TinyTap is thrilled to team up with The Pinkfong Company, a beloved brand that has captured the hearts of children worldwide,” said Yogev Shelly, the CEO of TinyTap and a member of the EDU Foundation Council. “By combining our strengths we can offer a new dimension to early learning and create innovative, personalized, and meaningful experiences for global audiences and creators.”

This alliance between The Pinkfong Company and TinyTap signifies a noteworthy step in merging education and entertainment, showcasing a commitment to revolutionizing the education space through pioneering technologies. By combining their strengths and shared vision, both companies look forward to shaping the future of early learning and transforming how children engage with educational content while supporting educators, students, and communities.

The Pinkfong Company is a global entertainment firm renowned for delivering engaging content worldwide. Driven by award-winning brands and IPs, they distribute a diverse range of content across various formats, including animated series, live tours, and interactive games. With a dedication to connecting people globally and spreading joy and inspiration across different age groups, The Pinkfong Company can be explored further through its website or LinkedIn.

TinyTap, a subsidiary of Animoca Brands, was founded in 2012 and hosts the world’s largest library of educational games. With over 250,000 activities curated by educators and publishers like Sesame Street and Oxford University Press, TinyTap’s code-free authoring platform allows creators to develop games. These games can be accessed through TinyTap’s subscription or bought directly by families. A portion of subscription revenue is shared with content creators, emphasizing user engagement. Being among the top 10 grossing kids’ apps worldwide, TinyTap focuses on early learners (Pre-K to Grade 6), serving millions of registered family members with content crafted by a vast community of creators, reaching families across the US, Canada, Europe, and the Arab world.