Series raises $25M in funding to replace ERP systems and revolutionize financial operations
Navigating the intricate web of financial operations is a challenge for many businesses, juggling tasks like payments, global payroll, and HR management, alongside treasury management. The complexity only intensifies when integration with external entities is required. To address this, three forward-thinking entrepreneurs—Brexton Pham, Daniel Lai, and Tamby Kojak—came together to launch Series, a startup aiming to simplify and automate these complex financial processes with its Enterprise Operating System (EOS).
Since 2021, Series has been diligently crafting its Series Enterprise Operating System (EOS), drawing from years of experience to understand the administrative intricacies and the necessity for automation on a global scale.
Today marks a significant milestone for Series as it publicly launches, accompanied by a remarkable achievement of securing $25 million in funding across seed and Series A rounds. Leading the investment are 776 and Basis Set Ventures, with participation from esteemed names like PearVC, Kleiner Perkins, Day One Ventures, Hustle Fund, Caffeinated Capital, Wischoff Ventures, and several notable angel investors.
Series stands out with its comprehensive suite of ERP-like functionalities, offering tools to streamline critical operations such as payroll and benefits, contract lifecycle management, business-to-business payments, and treasury management. What distinguishes Series is its unified infrastructure supporting its modules, facilitating authentication, notifications, transactions, and ongoing event management. This centralized system ensures meticulous monitoring of access and permissions across modules.
Moreover, Series simplifies the transfer of vital data like bank accounts and permission settings across its modules and allows seamless integration with preferred vendors or financial institutions. This flexibility tailors the platform to individual customer needs, enabling them to build their own customized ‘ERP’ and ‘back office’ without external systems.
Brexton Pham, CEO of Series, emphasizes the platform’s efficiency in saving time and resources for businesses. With each product used, customers can focus more on their core operations. Series’ mission, as articulated on its LinkedIn page, is to empower businesses to “streamline their finance and operations management and effortlessly manage payments, global payroll & HR, treasury management, and more— all within a single, unified platform.”
“We’ve created Series to not be a ‘platform’ per se, because each module is its own independent product and everything is interoperable to meet customers wherever they are in their lifecycle,” Pham told TechCrunch. “This decision was intentional even down to the product and engineering level, where every product is an independent application. And as customers adopt more products, the benefits compound and they can stitch together their own ‘ERP’ and ‘back office’ from scratch without ever needing another external system to use for reconciliation.”
Brexton Pham brings a wealth of experience to Series, previously serving in the Angel Track at First Round Capital before assuming the role of CEO overseeing the Series Enterprise Operating System (EOS).