Generative AI startup Typeface becomes a unicorn at $1 billion after raising $100M in funding led by Salesforce

Despite a funding drought affecting many startups, the generative AI startups continue to ride the wave of the ChatGPT-led AI boom as investors pour billions into the space hoping to find the next OpenAI. The latest is Typeface, a generative AI startup that provides a platform for enterprise content creation.

Today, Typeface announced it has raised $100 million in Series B funding led by Salesforce’s global investment arm. The round, which brings the total raised by the company to $165 million, now values Typeface at $1 billion, making it a member of the highly coveted unicorn club.

The oversubscribed round is also backed by other high-profile investors including Lightspeed Venture Partners, Madrona, GV (Google Ventures), Menlo Ventures, and M12, Microsoft’s Venture Fund.

Founded in 2022 by Abhay Parasnis, a former CTO of Adobe, aims to revolutionize content workflows and corporate content development. The company combines generative AI with a brand’s unique tone, target audiences, and existing workflows, with the ambitious goal of “reimagining” the entire process.

“The transformative potential of AI in content creation is undeniable, but businesses face unique challenges that require enterprise-ready solutions,” said Abhay Parasnis, Founder and CEO at Typeface. “By combining the strengths of generative AI platforms with our brand-specialized knowledge, we have eliminated the barriers for enterprises to harness generative AI. Typeface empowers every enterprise to create high-quality, personalized content that aligns with its unique voice.”

By leveraging AI, Typeface seeks to introduce innovative approaches to content creation and enhance the overall content development experience for businesses. It also offers diverse workflows for various departments like marketing, sales, product, and human resources, and recently entered into strategic partnerships with Salesforce and Google. These collaborations aim to enable the creation of highly personalized content seamlessly integrated into the existing workflows of these platforms.

“To make generative AI truly effective in an enterprise environment, it is essential to have a robust solution and a highly experienced team that understands the specific challenges faced by businesses. Typeface represents best-in-class enterprise generative AI with its unique focus on brand personalization, IP ownership, and seamless integration into existing workflows. We are thrilled to invest in Typeface’s talented team and their exceptional vision,” said John Somorjai, Chief Corporate Development and Investment Officer at Salesforce.

In February, Typeface emerged from stealth mode and publicly launched its services, securing a significant investment of $65 million from Lightspeed Venture Partners, GV, Menlo Ventures, and M12.

The generative AI space has experienced a significant influx of investment in recent months, thanks to the popularity of ChatGPT. Generative AI space has emerged as a bright spot for investors in recent months even amid a broader slowdown in funding caused by rising interest rates, high inflation, and global economic slowdown.