Neptune Retail to buy Coupons.com parent company for $430 million in cash

Neptune Retail Solutions, a provider of in-store and digital incentive marketing services announced Tuesday it is buying Quotient Technology, the parent company of Coupons.com, in a deal valued at $430 million in cash.

The acquisition marks a significant milestone for Neptune Retail Solutions as it seeks to enhance its offerings and broaden its reach in the market. This strategic move is expected to bring together the expertise and resources of both companies, positioning them to provide even more comprehensive and effective marketing solutions to their clients.

According to Reuters, the company had been exploring various options, including a potential sale, as its clients reduced advertising spending due to concerns about an economic slowdown.

Quotient Technology, founded in 1998, operates popular digital marketing platforms like Coupons.com, primarily catering to the packaged food and grocery sectors in the United States. Some of its prominent clients include major consumer companies such as Kellogg’s and Coca-Cola.

As part of the acquisition deal, private investment firm Charlesbank Capital Partners, a significant shareholder of Neptune, will become the majority investor in the combined company. The merged entity will be led by William Redmond, the CEO of Neptune.

The transaction is expected to be finalized in the second half of 2023, resulting in Quotient becoming a private entity.