LiveOne partners with NFT platform DaVinci to launch membership token for creators, talent, and artists

LiveOne said today it plans to launch its own membership token in partnership with non-fungible token (NFT) platform DaVinci, a joint venture of Polygon and Cere Network. The announcement is the latest in a series of partnerships LiveOne has forged to enable its creators, talent, and artists to launch NFTs and NFT-backed experiences.

The digital media company, which provides a live music streaming platform, said the LiveOne membership token will become available to the over two million LiveOne paid and free members (via play to earn)**, shareholders, and artists. The company added that the token will be earned and redeemed by spending time on its platform and listening to its content, among other ways.

LiveOne also added that its new web3 platform will give creators a suite of NFT and token offerings, and for fans play-to-earn experiences including epic moments from the biggest events, exclusive access to podcasters, social media stars, and artists from around the world.

“The digital marketplace is changing how artists and creators are monetizing content and connecting with their audience,” said Robert Ellin, Chairman and CEO of LiveOne. “As we shift to Web 3.0, we want to put the power directly in the hands of the creators and users. LiveOne has always promoted talent and fans first, and with blockchain technologies opening new doors for interaction, we are excited to offer artists and our members exclusive and deeper experiences.”

In a statement, Polygon Co-Founder Sandeep Nailwal said: “By leveraging DaVinci, LiveOne has the potential to transform the creator economy, offering a more egalitarian route for artists to securely monetize their content while encouraging direct-to-fan interaction. Supported by Polygon, LiveOne creators will be able to mint, transfer, and sell their creations in a low-cost, efficient, and ecologically sound manner.”

“Today’s NFT offerings are barely scratching the surface of what’s to come,” said Fred Jin, CEO of Cere Network. “Together with LiveOne, we are turning amazing music, film, and art experiences into personalized NFT collectibles that truly deepens the artist-to-fan connection.”

Founded in 2007, the Los Angeles-based LiveOne is a creator-first, music, entertainment, and technology platform focused on delivering premium experiences and content worldwide through memberships, subscriptions, and live and virtual events.

To date, LiveOne has accrued a paid subscriber base of over 1.35 million, streamed over 2,900 artists, has a library of 30 million songs, 600 curated radio stations, 268 podcasts/vodcasts, hundreds of pay-per-views, personalized merchandise, released music-related NFTs, and has created a valuable connection between fans, brands, and bands.