Ontario-based tech startup Quarter4 scores $1.6M seed funding to provide predictive sports data and analytics for sports, media and betting companies

Quarter4 is an Ontario, Canada-based tech startup and the developer of the world’s first AI-powered sports predictions and stats search engine. Quarter4 provides an artificial intelligence platform that generates thousands of daily predictions for sports, media, and betting companies.

Today, Quarter4 announced it has closed a $1.6 million seed funding round to acquire strategic talent to expand its technical and sales teams. The round was led by Shore Capital Sports & Entertainment, an advisory and investment firm with offices in Toronto and New York. The company also plans to double its headcount by the end of 2021.

As part of its strategic investment, Quarter4  also announced that Shore Capital Sports & Entertainment will also take an active role in assisting the company with business development, strategic partnerships as well as financial advisory services. In addition, Scott Secord, Managing Partner, will also join the Board of Directors for Quarter4.

Founded in 2019 by Kelly Brooks, Quarter4 is a personalized sports prediction platform, supported by a revolutionary artificial intelligence (AI) platform and real-time newsfeed data, to create a digital experience for new and experienced bettors. With an intuitive and engaging interface, Quarter4 offers game and player predictions and insights for every regular and postseason game played in the NHL, NBA, and College Basketball.

Quarter4 is currently using deep learning neural networks to grow its proprietary AI technology. In addition to acquiring talent, the funding from this round will aid in the technological expansion of Quarter4’s business-to-business services, including doubling its industry-leading predictions to two million predictions-per-day by September 2021, which will incorporate NFL forecasts.

Quarter4’s technology team is also expanding its data reporting capabilities to include predictive probabilities for live in-play betting and odds and market analysis.

“Quarter4’s technology is exciting because it spans across the sports landscape providing incredible data and rich insights for sports betting, sports media, and sports broadcasting companies,” said Scott Secord. “The opportunities in the sports and gaming industry seem limitless, but we understand that the strength of this market lies in the quality of the data powering the industry. Our investment in Quarter4 shows our commitment to continually improving how data is delivered to sports companies across the globe.”

“We’ve seen exceptional demand for our market-leading analytics in the past year. Sportsbooks and gaming companies, sports leagues, technology and data providers as well as broadcast and media partners need valuable data to make smarter decisions and create richer content for their respective audiences,” said Kelly Brooks, co-founder, and CEO of Quarter4. “This investment allows us to scale our capabilities and work directly with leading partners like Scott and Terry to create cutting edge technology solutions to continue to shape the global gaming industry.”