Money savings platform Price.com bags $10 million in funding to get you the best price of everything online

Price.com, a San Francisco-based tech startup and money savings e-commerce platform, today announced a $10 million series seed funding round led by Ricky Caplin, Chairman of Caplin Family Offices, with participation from Founders Fund; Social Capital; former Twitter CEO Dick Costolo; Airbnb CTO Vanja Josifovski, and others.

Price.com provides a free cross-platform experience for consumers that combines advanced comparison shopping, cashback, coupons, price history, and price alerts. The company’s patented, AI-powered matching algorithm enables real-time discovery of new, white-label, used, local, refurbished, and rental products, taking comparison shopping to new heights. Price.com is available as a desktop and mobile website, browser extension, native app, and chatbot. The Company’s core team is led by industry-leading data scientists and data engineers.

Price.com was founded in 2016 by RJ Jain. He sold his last startup which today powers Google Test Labs, to Google. Previously, he held senior engineering roles at Sidecar (acquired by GM) and Zynga, and served as an in-house Entrepreneur in Residence at Foundation Capital.

Demand for Price.com’s AI-powered savings platform has seen dramatic growth this past year with consumers seeking new ways to save money as e-commerce continues to soar to a projected $5 trillion US market by the end of this year. Price.com is a consumer-facing cross-platform tool utilizing proprietary matching technology that sources otherwise inaccessible products to take online shopping to the next level.

Price.com users can see real-time options for new, white-label, used, local, refurbished, and rental items along with coupons, cashback, price history, and price alerts. The app gives consumers real-time access to a fast-expanding network of over one billion products and thousands of merchants. Notable recent additions to the Price.com platform include Etsy, Goodwill, Petco, Under Armour, Sephora, and Chewy.

The capital infusion enables Price.com to increase investment in user acquisition, further scale operations, enhance its patented product matching technology, and add new functionality, features, and merchants to its B2C core offering.

“Our mission is to empower people with full transparency into all of their shopping options so that they can make convenient, personalized, responsible purchases,” says RJ Jain, founder and CEO, Price.com. “We show online shoppers their ever-growing and uniquely relevant range of options to save them time and money.

“The ability to make eco-friendly purchases such as used, local or rental shouldn’t be difficult, yet online shoppers universally encounter problems finding what they’re looking for,” Mr. Jain added. “We are transforming outdated dynamics to create a one-stop solution for savings. We’re thrilled to have the support of so many knowledgeable and expert investors that share in our vision.”

“Price.com is a game-changer in e-commerce. The concept is simple and elegant, but what I’ve found most impressive are the deep AI and machine learning capabilities backed by a phenomenal leadership team,” says Ricky Caplin, Chairman of Caplin Family Offices. “I’m confident Price.com will quickly become a household name and help many people save their hard-earned money.”