Start-Ups, Pivots and Pop-Ups: How to Succeed By Creating Your Own Business

We are witnessing a start-up revolution as a collision of factors occurs: the changing economy, a new rebelliousness amongst the workforce and a new mood of and need for enterprise. The time of a job for life or a job being regarded as the key to security are long past. It’s time to pivot and time to experiment and definitely time to start-up.

• 50 Corporate businesses face the challenge of retaining skilled staff as 14 million Brits are forecast to be seeking self-employment over the next 10 years
• 70% of millennials state they want to start their own business
• SME’s in the UK are growing at a rate of 630,000 per anum
• Start-up revolution: Brexit predicted to bring growth of SME’s to UK as businesses face uphill struggle to retain top talent

Start-Ups, Pivots and Pop-Ups: How to Succeed by Creating Your Own Business,  is a new book written by two established entrepreneurs, Richard Hall and Rachel Bell, discusses the key disrupters of the “Start Up Revolution” 50+, female entrepreneurs, changing workplace culture, millennial militants with a burning desire to do things their way and experienced professionals who have either been made redundant or become disenchanted with corporate life. This book surfs this new entrepreneurial zeitgeist.

Business experts and authors Rachel and Richard are available for interview to chat about the shift in the UK business landscape as a result of the start-up revolution and offer their top tips and advice for other entrepreneurs looking to set up on their own in the near future on topics relating to the book and below.

Start-Ups, Pivots and Pop-Ups: How to Succeed by Creating Your Own Business

Start-Ups, Pivots and Pop-Ups explores the current “Start-Up Revolution”, a world where innovation and entrepreneurialism has never been more important. We are living through a pivot point in our history where there’s a radical change in the way people are thinking and working. This book shows how and where the revolution is happening and how to be successful in creating a new business.

Containing real-life case studies from normal people who’ve taken the plunge and started their own venture, this book explores their insights and experiences showing you how to innovate, trial, refine and succeed. The book has a detailed roadmap of how to plan your business start-up and a checklist of do’s and don’ts. With this inspirational book, you can take your entrepreneurial venture to the next level. The book is a entrepreneurs ‘must read’ as it offers the skills and knowledge to survive in today’s innovation and start-up-focused world. It details the testing and growth of a business featuring case studies.

Richard Hall adds: “This book is about starting a business. It’s about putting your toe in the entrepreneurial water – perhaps through doing a short-term business gig or a pop-up business- and then seeing what happens. It shows you how to listen to the customer and work out why failures may happen, and when they do, you’ll learn how to deal with them and create a new business that is robust and ready to grow.’

Co-Author Rachel Bell comments “We understand the importance of being smart, not just clever. That education and intellect alone is not enough to be a voice of influence; University is no longer simply the answer. Richard and I wrote Start-Ups, Pivots and Pop-ups as we both have a wealth of business experience that we wanted to share, the good and the bad, some of my biggest lessons have come from my fallouts, and ultimately pathed the way for my ventures.”

About the authors:
Richard Hall is an author of many business books. After a career in marketing, advertising and consulting, Richard now coaches senior executives in how to communicate, innovate, understand and implement change.

Rachel Bell is a serial entrepreneur and founder of six successful and award-winning PR companies. As well as Chairman of The Academy Media Ltd she is an active NED on several boards. She’s also a visitor in Entrepreneurship at the London Business School.

The book is available on Amazon from the 3rd October and now on pre order. Print, e-book and audio book options all available.