Enterprise SaaS startup DigiFi launches AI-powered decision automation platform

DigiFi, an enterprise SaaS company building the next generation of decision automation technology, has launched its AI-powered decision automation platform. The technology enables business users to easily create automated processes that gather data, execute rules, send communications and leverage machine learning. The company is addressing the growing demand for process automation and artificial intelligence with an innovative platform built for non-technical users and accessible by businesses of all sizes.

“Decision automation introduces opportunities for companies to utilize artificial intelligence, access better data, reduce operating costs and improve customer experiences,” said Brad Vanderstarren, President of DigiFi. “We make it easy by empowering business users to create, test and deploy decision processes through one simple platform.”

Founded in 2014 by Bradley Vanderstarren and Joshua Jersey, the New York City-based DigiFi’s technology was developed to automate entire decision processes and not just specific tasks. DigiFi enables business users to create automated processes that gather data, execute rules, send communications and leverage artificial intelligence.

To make this possible the platform provides a complete suite of automation capabilities, including machine learning algorithms for training predictive models, with no data science knowledge required and integrations with data sources, including third-party data providers and internal company databases. DigiFi serves companies in the financial services, healthcare, manufacturing, retail and government sectors.

Its automation capabilities also include rules management capabilities for the creation of company-specific business logic and communications to customers and users, including emails and text messages. The platform addresses a wide range of applications across financial services, healthcare, manufacturing, retail, government and other industries. DigiFi’s team previously operated a financial technology platform and developed the process automation technology to address challenges they faced at both startups and established financial institutions.

“Businesses have an imperative to embrace digital transformation and data science, however this has historically been challenging, costly and time-consuming,” said Josh Jersey, CEO of DigiFi. “Our mission it to make it simple.”